market research

(redirected from market researchers)
Also found in: Thesaurus, Financial, Encyclopedia.

market research

The gathering and evaluation of data regarding consumers' preferences for products and services.

market research


marketing research

(Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

mar′ket re′search

the gathering and studying of data relating to consumer preferences, purchasing power, etc., usu. done prior to marketing a new product.
ThesaurusAntonymsRelated WordsSynonymsLegend: research - research that gathers and analyzes information about the moving of good or services from producer to consumermarket research - research that gathers and analyzes information about the moving of good or services from producer to consumer
research - systematic investigation to establish facts
market analysis - marketing research that yields information about the marketplace
product research - marketing research that yields information about desired characteristics of the product or service
consumer research - marketing research that yields information about the motives and needs of different classes of consumers
průzkum trhu
istraživanje tržišta
prieskum trhu
nghiên cứu thị trường

market research

nindagine f or ricerca di mercato


(ˈmaːkit) noun
1. a public place where people meet to buy and sell or the public event at which this happens. He has a clothes stall in the market.
2. (a place where there is) a demand for certain things. There is a market for cotton goods in hot countries.
to (attempt to) sell. I produce the goods and my brother markets them all over the world.
ˈmarketable adjective
wanted by the public and therefore able to be sold. a marketable product.
ˈmarketing noun
(the study of) the processes by which anything may be sold. He is in charge of marketing; (also adjective) marketing methods.
ˌmarket-ˈgarden noun
a garden where fruit and vegetables are grown for sale.
ˈmarket-place, ˌmarket-ˈsquare noun
the open space or square in a town in which a market is held.
market price/value
the price at which a thing is being sold at a particular time. What's the current market price of gold?
market research
investigation of the habits and preferences of the public in choosing what goods to buy. She does market research for a cosmetics firm.
be on the market
to be for sale. Her house has been on the market for months.

market research

دِرَاسَةُ السُّوْق průzkum trhu markedsundersøgelse Marktforschung έρευνα αγοράς estudio de mercado markkinatutkimus étude de marché istraživanje tržišta ricerca di mercato 市場調査 시장조사 marktonderzoek markedsundersøkelse badania rynkowe pesquisa de mercado исследование рынка marknadsundersökning การวิจัยตลาด pazar araştırması nghiên cứu thị trường 市场调查
References in periodicals archive ?
The Young Market Researcher Awards program will highlight and reward the work of twenty Market Researchers who are in their twenties and already helping to grow and evolve how Market Researchers analyze data and provide valuable insight.
Brace, a market researcher and professor of market research at Bristol Business School, UK, shows market researchers and students, as well as social researchers and political opinion and advocacy pollsters, how to plan, structure, and create any type of structured interview for data collection.
Following a successful showing at this years Consumer Electronics Show in Las Vegas, market researchers are predicting that over 15 million 3D television will be sold by 2013.
IN in response to the article headlined Beggars Beware on the front page of the ECHO, on Tuesday, February 19: I would like to speak on behalf of market researchers everywhere, not only those who operate on Church Street.
What is it about market researchers that they cannot take a pride in their own, far from trivial discipline and always have to hanker after the kudos which they mistakenly believe is attached to consultancy?
Below, three market researchers and a manager of marketing research reveal how clients and suppliers are working together to achieve cost-effective, efficient and value-added research, while at the same time being sensitive to the needs of those participating in studies.
The Managed Care Information Center (MCIC), Robert K Jenkins, publisher, has launched Managed Care Executive Information Service--an online service "specifically designed for time-pressed managed care market researchers and executives in health and managed care organizations, pharmaceutical firms, healthcare technology companies serving the managed care industry, and others studying the growing managed care market," Jenkins says.
Contract notice: Tender CBI Market Researchers tender for market researchers for the development of market intelligence products.

Full browser ?