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(Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
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|Noun||1.||marketing research - research that gathers and analyzes information about the moving of good or services from producer to consumer|
research - systematic investigation to establish facts
market analysis - marketing research that yields information about the marketplace
product research - marketing research that yields information about desired characteristics of the product or service
consumer research - marketing research that yields information about the motives and needs of different classes of consumers
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