marketing research


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marketing research

or

market research

n
(Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.marketing research - research that gathers and analyzes information about the moving of good or services from producer to consumermarketing research - research that gathers and analyzes information about the moving of good or services from producer to consumer
research - systematic investigation to establish facts
market analysis - marketing research that yields information about the marketplace
product research - marketing research that yields information about desired characteristics of the product or service
consumer research - marketing research that yields information about the motives and needs of different classes of consumers
References in periodicals archive ?
We asked Raul Juan Esteban, managing director of marketing research firm PSRC, for some answers.
Furthermore, in 1992, The Journal of Marketing Research noted there is a relationship between the source and the customer of market research.
Field Agent, has been named "Mobile Research Agency of the Year" by MRMW (Market Research in the Mobile World), a global conference series focusing on mobile marketing research, the company said.
Marketing Research, 10th Edition (online access included)
OER speaks to Khalifa Al Mukheini, Managing Director, SIMPA Marketing Research & Consultancy, to find out the key trends, opportunities and challenges for the industry
KJT Group is a member of Pharmaceutical Marketing Research Group (PMRG), European Pharmaceutical Marketing Research Association (EphMRA), and the European Society Opinion and Marketing Research (ESOMAR).
The event also features a workshop presented by David Smith, DVL Smith, UK on how marketing research has evolved and the new, 'consultative' skills that marketers need to possess to ensure that this information is used effectively in organisational decision- making.
Thus, the paper aims to investigate using marketing research specific instruments, the consumers' perception regarding the extent and modalities in which their rights are respected within the field of online marketing research in the context of Romanian market.
Review of marketing research; special issues, marketing legends.
In this day and age, the influence of internet has revolutionised marketing research. It has opened doors to various opportunities and at the same time poses challenges too for the researchers.
Your community bank is faced with the need to conduct some marketing research, but you're not sure how to approach it.

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