mass medium


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mass medium

n. pl. mass media
A means of public communication reaching a large audience.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.mass medium - (usually plural) transmissions that are disseminated widely to the publicmass medium - (usually plural) transmissions that are disseminated widely to the public
transmission - communication by means of transmitted signals
broadcast medium, broadcasting - a medium that disseminates via telecommunications
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations
References in periodicals archive ?
And it is not just the big names spending money on the most popular mass medium, even small online retailers are spending big marketing dollars on expensive television advertising.
Feminists saw greater potential for emancipation in the new mass medium; radio could "inform women of their sisters' achievements ...