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Of, relating to, produced for, or marketed to a large, diverse group of consumers: a mass-market paperback; mass-market appeal.
tr.v. mass-mar·ket·ed, mass-mar·ket·ing, mass-mar·kets
To produce or market as a mass-market product or service.
of, for, or appealing to a large number of people; popular: mass-market paperbacks.
1. being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass-market paperback.
2. of, pertaining to, or issuing such publications: a mass-market publisher.