mass-market


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mass-mar·ket

(măs′mär′kĭt)
adj.
Of, relating to, produced for, or marketed to a large, diverse group of consumers: a mass-market paperback; mass-market appeal.
tr.v. mass-mar·ket·ed, mass-mar·ket·ing, mass-mar·kets
To produce or market as a mass-market product or service.

mass-market

adj
of, for, or appealing to a large number of people; popular: mass-market paperbacks.

mass′-mar′ket


adj.
1. being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass-market paperback.
2. of, pertaining to, or issuing such publications: a mass-market publisher.
[1950–55]
References in periodicals archive ?
Iyanla Vanzant, Omar Tyree, Michael Baisden, Nelson George, Jackson and Benilde Little are six black authors now available in special mass-market promotion
Mass-market consumers are different from affluent consumers.
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New Report Provides Quarterly Update for Mass-Market Hosting Sector and Identifies Recent Trends and Changes in Market Share as Well as Possible Future Directions for This Marketplace
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a leading GSM operator in India with more than 12 million subscribers and a network footprint that reaches nearly half of India's population, has launched Easy Mail - a new mass-market mobile email service, powered by Critical Path's Memova[R] Mobile technology.
The key to sustainable, mass-market femtocell adoption is a standards-based core-network connectivity solution that supports cost-effective large-scale deployments.
Report Analyzes Market Size/Share for the Mass-Market Hosting Sector and Identifies the Current Trends and Possible Future Directions for This Marketplace
With shares and warrants available for purchase on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW), HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store.
With shares and warrants traded on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW), HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store.
SAN FRANCISCO -- HandHeld Entertainment[TM] (Nasdaq:ZVUE) (Nasdaq:ZVUEW), a digital-media-to-go company with a family of portable media players available at mass-market prices as well as its own online video content store, will host a conference call and associated Webcast for investors on Tuesday, November 14, 2006 at 4:15 p.
With shares and units of its common stock available for purchase on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW), HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store.