This acquisition doubles the size of Treasury's Luxury and Masstige
business in the United States," explains TWE spokesperson Megghen Driscoll, "and makes us one of the strongest suppliers in the industry in wine's two highest-growth price segments.
Treasury CEO Michael Clarke, said, "The additional supply of luxury and masstige
wine will be a game-changer for our U.
C7 has a distinguished reputation in the masstige
and luxury cosmetic market.
Can be positioned as budget, masstige
, prestige or super luxe.
As an example we launched our Ponds masstige
range last year which was an unprecedented success with our consumers.
The move toward masstige
products ensures consumers with less disposable income, both in mature Western markets (which are currently suffering from a weak economic climate) and emerging Asian markets that they can buy into the trend and keep sales buoyant.
It clearly targets the masstige
market with high prices.
is what others--presumably those with way too much time on their hands--labeled the category.
The report, Masstige
and Super Premium Consumers, from Datamonitor, shows that people in the UK spend an average of pounds 56 on goods like gourmet coffee, handmade chocolates and organic food.
brands have particular appeal to urban consumers, who are always striving to be trendy but aren't above a bargain.
Innovation is therefore heading toward more premium and masstige
The product range will match GCPL's masstige
portfolio under the Darling brand.