masstige


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masstige

(mæˈstiːʒ)
n
(Marketing) the impression of exclusivity in goods that are affordable for many people
adj
(Marketing) (of goods) produced by a luxury brand but intended for the mass market
[C21: from mass (market) + (pres)tige]
References in periodicals archive ?
The mix at SM Beauty is wide and varied, ranging from masstige (a portmanteau of mass and prestige) brands to luxury items.
In collaboration with AAK, we fulfilled a need in the market for a base emollient that provides both protection and biofunctional skin health benefits that consumers demand in mass and masstige personal care products," said Sonneborn Product Line Manager for Petrolatum and Vegetable Emollients Maureen Iannucci.
TWE will produce its masstige wines and lower-end wines at the Paso Cellar 360 winery in Paso Robles.
This acquisition doubles the size of Treasury's Luxury and Masstige business in the United States," explains TWE spokesperson Megghen Driscoll, "and makes us one of the strongest suppliers in the industry in wine's two highest-growth price segments.
In order to fill demand from younger consumers with a lower budget for spending, manufacturers in fragrances boosted efforts to improve the image of mass fragrances, therefore resulting in the growing popularity of masstige products, which emphasise being high quality but affordable.
Treasury CEO Michael Clarke, said, "The additional supply of luxury and masstige wine will be a game-changer for our U.
The proliferation of higher-priced masstige cosmetics can be a challenge for supermarket retailers with limited space to display the products and often no sales help on the floor to educate consumers about the benefits of these products, which can retail for as much as $25.
Within beauty and personal care, consumers increasingly shifted to masstige products, and this trend affected both premium and super-premium beauty and personal care products in Italy, with consumers downgrading from premium to masstige products, or from super-premium to premium.
The Joey New York brand initially specialised in products for the "spa at home" market and currently offers quick results coconut water product line collections sold through the masstige distribution channel.
It clearly targets the masstige market with high prices.
Masstige is what others--presumably those with way too much time on their hands--labeled the category.
The report, Masstige and Super Premium Consumers, from Datamonitor, shows that people in the UK spend an average of pounds 56 on goods like gourmet coffee, handmade chocolates and organic food.