me-too product


Also found in: Financial.
Translations

me-too product

n (Comm) → Me-too-Produkt nt, → Nachahmerprodukt nt
References in periodicals archive ?
"Where they maybe didn't think that they could compete, coming up with a product that's unique and having something of value to add to the meat department or deli, something that isn't just isn't a me-too product" can bring success, Fischer says.
In developed countries as telecom operators are facing internet companies providing best in class, well established products, they should partner with them and push those services to their clients, as there is no point for end clients to choose a me-too product from telecom operators.
They didn't want to simply profit off of a me-too product. This year they have a full line that compliments their red laser units.
Unlike Apple, which insists on getting it right, Google releases me-too product marketed poorly.
“Adding email reminders was a natural progression for Giftivo but we did not want to release a me-too product,” said Giftivo founder Brett DiDonato.
Kidco brought out Centro bubble, a me-too product that competes against Fresh Up.
Jaime Guisto: We wanted to market to 21-32 year old males, but we didn't want to do a me-too brand or me-too product. Too many in the past have tried to enter that arena against Mike's and Smirnoff, so we had to be different.
So we decided to scale our TopSeries family to fit this need, while also aiming not to create a me-too product.'
The difference between a successful, innovative product and a me-too product can be around 5 million units per year.
Myles calls it "stodgy." "We could have done a me-too product," Klegon says.