"Where they maybe didn't think that they could compete, coming up with a product that's unique and having something of value to add to the meat department or deli, something that isn't just isn't a me-too product
" can bring success, Fischer says.
In developed countries as telecom operators are facing internet companies providing best in class, well established products, they should partner with them and push those services to their clients, as there is no point for end clients to choose a me-too product
from telecom operators.
They didn't want to simply profit off of a me-too product
. This year they have a full line that compliments their red laser units.
"It is exciting; it's not another me-too product
," Wong insisted.
Unlike Apple, which insists on getting it right, Google releases me-too product
“Adding email reminders was a natural progression for Giftivo but we did not want to release a me-too product
,” said Giftivo founder Brett DiDonato.
Kidco brought out Centro bubble, a me-too product
that competes against Fresh Up.
Jaime Guisto: We wanted to market to 21-32 year old males, but we didn't want to do a me-too brand or me-too product
. Too many in the past have tried to enter that arena against Mike's and Smirnoff, so we had to be different.
So we decided to scale our TopSeries family to fit this need, while also aiming not to create a me-too product
The difference between a successful, innovative product and a me-too product
can be around 5 million units per year.
At the time the line had just three SKUs in white and light colors and was developed as a me-too product
, according to Todd Braden, vice president of marketing.
Myles calls it "stodgy." "We could have done a me-too product
," Klegon says.