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Worth being remembered or noted; remarkable: "One afternoon ... something memorable occurred, all the more stunning because it was so accidental, and unexpected, and embarrassing" (Willie Morris).

[Middle English, from Old French, from Latin memorābilis, from memorāre, to bring to remembrance, from memor, mindful; see (s)mer- in Indo-European roots.]

mem′o·ra·bil′i·ty n.
mem′o·ra·bly adv.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.memorability - the quality of being worth remembering; "continuous change results in lack of memorability"; "true memorability of phrase"
quality - an essential and distinguishing attribute of something or someone; "the quality of mercy is not strained"--Shakespeare
References in periodicals archive ?
Maggio explains her selection of 5,700 entries "for their memorability, their original use of language, their brevity, their ability to shatter conventional patterns of speech or thought and their potential usefulness to readers needing quotations for speaking and writing.
For communicators, this creates the dilemma of ensuring memorability without causing the audience to tune out.
Because of television's powerful impact on viewers and the memorability factor, no other media is as effective at helping a retailer create an identity for his business.
It has a high memorability effect because of its technical signs and symbols.
The evaluation was conducted by 28 expert panelists of the leading editors and golf professionals, selected by Golf Digest Middle East' magazine, based on seven basic criteria included shots values, diversity of design, resistance to scoring, memorability, aesthetics, conditioning and ambience.
Cross-platform ad exposure drives greater memorability and brand lift than single platform exposure, even when adjusted for frequency.
The current appearance of the program is to - to be developed - including with regard to recognition and memorability.
14 ( ANI ): Scientists including an Indian-origin scientist from the Massachusetts Institute of Technology (MIT) have developed a new algorithm that by subtle exaggeration of already distinctive facial features increases the memorability of a face without changing individual's appearance much.
The rankings of the best public-access courses state by state is based on research by 725 evaluators, who rated each on 10 criteria, including routing, conditioning, variety and memorability of holes.
Alberga's piece is closely argued, vibrant with both lyricism and rhythmic energy, brilliantly structured, and totally communicative in terms of the memorability of its material and the inevitability of its progress toward a conclusion of almost Sibelian finiteness (we also hear echoes of Janacek along the way, as well as unavoidable suspicions of Schubert's Death and the Maiden Quartet at the very opening).
But, as is so often the case, the memorability of the words obscures the fact that they were tosh.