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Worth being remembered or noted; remarkable: "One afternoon ... something memorable occurred, all the more stunning because it was so accidental, and unexpected, and embarrassing" (Willie Morris).

[Middle English, from Old French, from Latin memorābilis, from memorāre, to bring to remembrance, from memor, mindful; see (s)mer- in Indo-European roots.]

mem′o·ra·bil′i·ty n.
mem′o·ra·bly adv.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.memorability - the quality of being worth remembering; "continuous change results in lack of memorability"; "true memorability of phrase"
quality - an essential and distinguishing attribute of something or someone; "the quality of mercy is not strained"--Shakespeare
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
Alexander Hager is the co-founder of Visual Ambrosia, an ambient video production company that creates ambient videos that are displayed in lobbies, waiting rooms and on their Roku app "Visual Ambrosia." These videos are created by scanning 19th Century chromolithograph prints and are meant to increase memorability of advertisements, reduce perceived wait time, increase customer dwell time, create pause points, and dynamically decorate.
Numerous studies have provided empirical evidence that visualizations which blend information with influential features (i.e., color, density, and content themes) significantly and reliably increase learning, memorability, and recall.
Kat and her team of creative talented individuals have helped sell over $75,000,000 of real estate throughout Houston with the flair and memorability that creates the "emotion" that is needed for potential buyers to fall in love with a home.
"It's a part of the cultural lexicon." The line's memorability has also permitted it to evolve.
Otherwise imagination would be "deracinated," its root no longer like Shakespeare's language "in the heart of man." The proof is in poetic language, its infectious memorability, a solidarity overriding any specific political allegiance.
Since urban migration is not about to stop in Africa, cities might as well be thought out in the most aesthetically viable formats.Build heritage also drastically improves the identity and memorability of a city, which kind of increases its visibility on the global tourism outlook and in the mental map of tourists.
As you explore ideas, consider how one or more of these senses can add to the memorability of your event.
While Calatagan does very well when judged on its aesthetics, design and shot memorability, it cannot compete with the longer, tougher golf courses when graded on its resistance to scoring and conditioning.
Study co-author, Janne Lindqvist said, "Websites focus on telling users if their passwords are weak or strong, but they do nothing to help people remember passwords," and added, "Our model could be used to predict the memorability of passwords, measure whether people remember them and prompt password system designers to provide incentives for people to log in regularly.
And though I'd love it if I could tell you he made it up, for memorability and effect (in truth, I'd love it if I wasn't such a cliche of a middle-aged person newly inspired by a nattily-named personal trainer, but there it is) it's genuine.
Label Analytics developed what it describes as a proprietary system that "aggregates over 500 shopper responses regarding a product's memorability, price impression, likelihood to purchase and other factors." The company claims its data-driven Wine Shopper Response Decks can be used by those in the trade or by winery sales representatives to determine how consumers perceive a brand and how it competes on the shelf.
No matter what hat you wear, you will find the CFE designation adds credibility, memorability and strength to everything you do." Katsch said the policy change "keeps the momentum moving forward, leading to more knowledge growth and empowerment."