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also mer·chan·diz·ing  (mûr′chən-dī′zĭng)
1. The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.
2. The sale of merchandise in connection with an established brand, such as a sports team or a film.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


(ˈmɜːtʃənˌdaɪzɪŋ) or


1. (Commerce) the selection and display of goods in a retail outlet
2. (Commerce) commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014


(ˈmɜr tʃənˌdaɪ zɪŋ)

the marketing of a product, including sales promotion, advertising, and the like.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.merchandising - the exchange of goods for an agreed sum of moneymerchandising - the exchange of goods for an agreed sum of money
bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
private treaty - a sale of property at a price agreed on by the seller and buyer without an intervening agency
bootlegging - the act of making or transporting alcoholic liquor for sale illegally; "the Prohibition amendment made bootlegging profitable"
bootlegging - the act of selling illegally or without permission; "the bootlegging of videotapes is common in Asia"
capitalisation, capitalization - the sale of capital stock
commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
retail - the selling of goods to consumers; usually in small quantities and not for resale
wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers
sale - a particular instance of selling; "he has just made his first sale"; "they had to complete the sale before the banks closed"
syndication - selling (an article or cartoon) for publication in many magazines or newspapers at the same time; "he received a comfortable income from the syndication of his work"
dumping - selling goods abroad at a price below that charged in the domestic market
dutch auction - a method of selling in which the price is reduced until a buyer is found
retailing - the activities involved in selling commodities directly to consumers
telecommerce, telemarketing, teleselling - the use of the telephone as an interactive medium for promotion and sales
peddling, vending, vendition, hawking - the act of selling goods for a living
resale - the selling of something purchased
sale - the general activity of selling; "they tried to boost sales"; "laws limit the sale of handguns"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.


1. products, goods, produce, stock, commodities, wares We are selling the full range of World Cup merchandising.
2. presentation, marketing, advertising, distribution Revamped merchandising should help profits grow.
Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002


nVerkaufsförderung f
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
References in periodicals archive ?
In her new role, Shivley will be responsible for overseeing the company's home merchandising strategies that span product categories, including bedding and bath, window coverings, small electrics, cookware and tabletop, mattresses, home electronics, luggage, seasonal and home decor.
-- Walmart has transitioned two merchandising executives to new roles: Annie Walker has been named vice president of merchandising operations for apparel for Walmart U.S.
One Door, Inc., the provider of cloud-based visual merchandising software, has announced a multi-year agreement with Telstra, Australia's largest telecommunications provider, the company said.
TELECOMWORLDWIRE-April 24, 2019-Telstra chooses One Door to transform visual merchandising
Kohl's (KSS) announced 30-year retail veteran Doug Howe has been named the company's chief merchandising officer.
Maintaining your store's merchandising is hard work.
10 January 2018 - North Carolina, US-based event and retail merchandise provider Dyehard Fan Supply has acquired the assets and business of New York-based Sports Entertainment Events Merchandising (SEE Merchandising) to expand merchandising opportunities, the company said.
Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition
-- Walmart has shuffled its merchandising management ranks while eliminating some positions in its merchandising and replenishment divisions.
Mobile merchandisers also play a key role in merchandising holiday items at Raley's Family of Fine Stores, in West Sacramento, Calif.
THE DE LA SALLE-College of Saint Benilde's Fashion Design and Merchandising students presented 'Sinulid: The Threads of Design,' an exhibit and fashion show held recently at the SM Aura Atrium Hall and Samsung Hall.
Music merchandising is essentially a three-pronged business: tour merchandise sold at venues; retail goods, which, with the exception of the occasional breakout boy band, is limited largely to classic rock T-shirts; and online.