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also mer·chan·diz·ing  (mûr′chən-dī′zĭng)
1. The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.
2. The sale of merchandise in connection with an established brand, such as a sports team or a film.


(ˈmɜːtʃənˌdaɪzɪŋ) or


1. (Commerce) the selection and display of goods in a retail outlet
2. (Commerce) commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc


(ˈmɜr tʃənˌdaɪ zɪŋ)

the marketing of a product, including sales promotion, advertising, and the like.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.merchandising - the exchange of goods for an agreed sum of moneymerchandising - the exchange of goods for an agreed sum of money
bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
private treaty - a sale of property at a price agreed on by the seller and buyer without an intervening agency
bootlegging - the act of making or transporting alcoholic liquor for sale illegally; "the Prohibition amendment made bootlegging profitable"
bootlegging - the act of selling illegally or without permission; "the bootlegging of videotapes is common in Asia"
capitalisation, capitalization - the sale of capital stock
commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
retail - the selling of goods to consumers; usually in small quantities and not for resale
wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers
sale - a particular instance of selling; "he has just made his first sale"; "they had to complete the sale before the banks closed"
syndication - selling (an article or cartoon) for publication in many magazines or newspapers at the same time; "he received a comfortable income from the syndication of his work"
dumping - selling goods abroad at a price below that charged in the domestic market
dutch auction - a method of selling in which the price is reduced until a buyer is found
retailing - the activities involved in selling commodities directly to consumers
telecommerce, telemarketing, teleselling - the use of the telephone as an interactive medium for promotion and sales
peddling, vending, vendition, hawking - the act of selling goods for a living
resale - the selling of something purchased
sale - the general activity of selling; "they tried to boost sales"; "laws limit the sale of handguns"


1. products, goods, produce, stock, commodities, wares We are selling the full range of World Cup merchandising.
2. presentation, marketing, advertising, distribution Revamped merchandising should help profits grow.


nVerkaufsförderung f
References in classic literature ?
My friend, when we made up this account, smiled at me: "Well, now," said he, with a sort of friendly rebuke on my indolent temper, "is not this better than walking about here, like a man with nothing to do, and spending our time in staring at the nonsense and ignorance of the Pagans?"-- "Why, truly," said I, "my friend, I think it is, and I begin to be a convert to the principles of merchandising; but I must tell you, by the way, you do not know what I am doing; for if I once conquer my backwardness, and embark heartily, old as I am, I shall harass you up and down the world till I tire you; for I shall pursue it so eagerly, I shall never let you lie still."