micromarketing


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Related to micromarketing: differentiated marketing, Niche marketing

micromarketing

(ˌmaɪkrəʊˈmɑːkɪtɪŋ)
n
(Marketing) the marketing of products or services designed to meet the needs of a very small section of the market
Translations
mercatique personnalisée
References in periodicals archive ?
A perspectiva do macromarketing trata das relacoes sistemicas entre os diversos agentes de mercado e dos impactos desse sistema na sociedade e da sociedade no marketing, em contraposicao a um posicionamento alinhado ao micromarketing, que se ocupa de comportamentos e caracteristicas de agentes individuais como empresas e consumidores (BAGOZZI, 1977; HUNT, 1977).
Being with the same agency for 18 years can be laudable evidence of a company with a long-term consistent strategy, confidently disdainingallthetransient temptations of micromarketing. But that's not how your new CEO will see it.
"Supermarkets are evolving as an industry by micromarketing, and the magazine industry has to do the same.
Kingsport, TN, May 20, 2015 --(PR.com)-- The Small Business Development Center ETSU - Kingsport Affiliate will lead a MicroMarketing and SBA Loan Workshop on Thursday, May 28, from 1 to 3 PM, at the Rogersville/Hawkins County Chamber of Commerce.
The Harper Conservatives have pushed micromarketing further than any other party In Canada.
Retailers and others focused on the changing realties of retailing, say that micromarketing will become more critical as merchants seek to position their stores to meet the differing needs of shoppers across the country.
Micromarketing becomes more important than ever, with retailers making certain that their product mix is attuned not only market by market, but store by store.
Her new Virginia Woolf is what today's literary publishers, immersed in the cold realities of micromarketing, hopefully label a "crossover" biography--that is, a book designed to appeal both to scholars of cultural history and to consumers of books on Amazon.com.
The retail advertising/communication budget is composed of three areas, following an emerging classification in the industry: 'non loyalty mass marketing' (comprising mass TV/press/ outdoor advertising, retail circulars and the like); 'loyalty mass marketing' (related to programme costs such as catalogue printing, cost of rewards, plastic cards and other materials (2)); and 'loyalty micromarketing' (the most innovative part of the loyalty game, where points/ discounts are awarded to selected customers/customer groups based on behavioural segmentation enabled by customer insight accumulated via loyalty card usage in retailers' databases and direct communication, such as coupons-at-till, direct mail, in store kiosks and self-scanning devices).