micromarketing


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Related to micromarketing: differentiated marketing, Niche marketing

micromarketing

(ˌmaɪkrəʊˈmɑːkɪtɪŋ)
n
(Marketing) the marketing of products or services designed to meet the needs of a very small section of the market
Translations
mercatique personnalisée
References in periodicals archive ?
The technology for micromarketing is there," commented Axtman, "but implementation is another question.
With card marketing systems and co-marketing agreements between manufacturers and retailers, the road is clear for an acceleration of micromarketing.
The micromarketing system has allowed the retailer to meet the specific needs of stores on an individual basis, allowing for SKU optimization in those units and increasing their profitability.
Manufacturers and brokers are feeling good about micromarketing and their chances of improving sales and profits.
A major part of our strategy is not just to offer the same types of products as our competitors but to use micromarketing and other tools to sell those items that will bring both increased sales and higher margins," he explains.
Through its year-old micromarketing program, called Target Vons, the company now knows what two-thirds of its customers are buying and when, where they live, and which products they are likely to buy.
A perspectiva do macromarketing trata das relacoes sistemicas entre os diversos agentes de mercado e dos impactos desse sistema na sociedade e da sociedade no marketing, em contraposicao a um posicionamento alinhado ao micromarketing, que se ocupa de comportamentos e caracteristicas de agentes individuais como empresas e consumidores (BAGOZZI, 1977; HUNT, 1977).
Being with the same agency for 18 years can be laudable evidence of a company with a long-term consistent strategy, confidently disdainingallthetransient temptations of micromarketing.
com)-- The Small Business Development Center ETSU - Kingsport Affiliate will lead a MicroMarketing and SBA Loan Workshop on Thursday, May 28, from 1 to 3 PM, at the Rogersville/Hawkins County Chamber of Commerce.