mindshare


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mindshare

(ˈmaɪndˌʃɛə)
n
(Marketing) the level of awareness in the minds of consumers that a particular product commands
References in periodicals archive ?
It has been developed in conjunction with the automaker's media agency, Mindshare.
"Mindshare has built a tremendous track record of providing insights, ideas and impact to its clients.
Mindshare Technologies, a US-based software company, has announced a sales update for August 2011.
For RaceTrac, that's the basis of a competitive edge, according to Mindshare's chief experience officer, Lonnie Mayne.
MANAMA: Innovative brand development agency Mindshare has been chosen to provide media services to the Bahrain International Circuit (BIC).
The primary values of Mindshare "are to make the client's brand more powerful and create awareness with a greater connection to consumers.
Singapore, Aug 8, 2011 - (ACN Newswire) - The Spikes Asia Media Jury, which awards excellence in media strategy, planning and execution, will now be chaired by Antony Young, formerly CEO of Optimedia US, incoming CEO Mindshare North America.
Newly elected to the board are John Connolly, publisher of Edmonton Journal; Karen Nayler, leader with Mindshare Canada; and Mike Power, publisher of The Toronto Sun and 24 Hours Toronto.
Mindshare Technologies, Salt Lake City, the leader in customer feedback management, will soon launch the world's first in- house speech-to-text analytics system in the Enterprise Feedback Management (EFM) industry.
AAC, however, will only offer five Nissan Pathfinders on a discount as part of the campaign, its media agency Mindshare confirms.
IBM, Google and Microsoft had the highest mindshare in the public cloud computing space, while IBM, HP and EMC/VMware were the top mindshare garners in the private cloud space.
The fact that Group M, which had only one team last time around, fielded two sides -- Maxus Bulls and Mindshare Heroes -- bears testimony to this fact.