misbrand

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Also found in: Legal.

mis·brand

 (mĭs-brănd′)
tr.v. mis·brand·ed, mis·brand·ing, mis·brands
To brand or label incorrectly, especially in order to mislead or defraud.

misbrand

(ˌmɪsˈbrænd)
vb (tr)
(Marketing) to brand or label incorrectly or misleadingly
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References in periodicals archive ?
labeling misbrands the device and implies, at a minimum, that
for use on multiple patients, to misbrand that device by labeling