It discusses shifts in mothercraft and parent pedagogy and what counts as good parenting; the emergence of new political vocabularies about families and parenting, as well as the success of the TV show Supernanny and its illustration of policy; the emotional politics of parenting culture, tough love as a parenting style, and the idea of a pure relationship in parenting; the impact of austerity cultures on good parenting and ideas of being thrifty, resourceful, and resilient; and the view of the "benefit brood" as disgusting because of their excessive fertility and welfare dependency.
In a 1914 article on "Teaching Eugenics," which appeared in the journal Religious Education, the author, Mary Read, president of "The School of Mothercraft" maintained, "eugenics looks forward to the welfare of the children of the future." She observed that, "In the teaching of eugenics the problem may be stated in this way: How is it possible to direct the force of this perfectly normal instinct and perfectly natural emotion in a constructive educational way?" She called for an emphasis on "questions of eugenics, selection in marriage, and psychology in the family life" in the high school curriculum that would "seem to be almost as important as the required year of Latin or mathematics" (1914, 52).
It is important that the government keep an active engagement with the community on health matters-through barangay town hall meetings, the 4Ps program, the mothercraft classes in daycare and maternal health centers, and even through public-service-oriented commercials and breaks in popular broadcast programs.
I would be as proud of it as New Zealanders going to war." (57) Beveridge was genuinely interested in the Plunket Society, unsurprisingly given his promotion of the voluntary sector, and took a number of its publications, for instance Modern Mothercraft, back to Britain.