neuromarketing


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neuromarketing

(ˈnjʊərəʊˌmɑːkɪtɪŋ)
n
(Marketing) the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
References in periodicals archive ?
Neuromarketing techniques in pharmaceutical drugs advertising.
Questions have been raised regarding the introduction of Neuromarketing in Europe.
When it comes to produce merchandising and advertising, neuromarketing plays an important role, asserted Adams, whose firm studies how consumers' brains receive and react to marketing messages.
Basta con realizar una consulta rapida en internet para ver la avalancha de "neuro-terminos" que actualmente se emplean para resaltar una pretendida cientificidad del estudio en cuestion, que van desde la neuroeconomia, neuromarketing, neuropolitica, neuroetica, pasando por la neuroteologia, neuroastronomia hasta la neuromagia.
Many of Dentsu Science Jam's clients, Shimada revealed, are looking to apply neuromarketing strategies on their own clientele.
Neuromarketing: What is it and is it a threat to privacy?
This is being re-tested in larger quantities to both low- and high-dollar names but it shows that some of the learning from neuromarketing can be applied to fundraising.
In order to attract consumers, they incorporate neuromarketing techniques based on theoretical psychology and neurobiology to subtly influence eating and consumption preferences, for example, by establishing brand associations with positive emotions.
Las neurociencias aplicadas al comportamiento del consumidor, o neuromarketing, tratan el estudio del funcionamiento del cerebro durante las decisiones de la compra de un producto y de las reacciones presentadas por los consumidores a la hora de efectuar estas decisiones (Salazar, 2011).
I am eager to understand human behavior in different contexts (learning at school, creativity and innovation at science and companies, and most recently, consumers' behavior and impact on the market from a neuromarketing point of view).
But it's only been in the last decade that neuromarketing, as it's known, has taken hold, with scientists studying the minutia of human response to TV spots, print ads and desktop promos.