neuromarketing


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neuromarketing

(ˈnjʊərəʊˌmɑːkɪtɪŋ)
n
(Marketing) the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
References in periodicals archive ?
It also is a part of NeuroLab and can be used in the combination with other neuromarketing tools.
Cat Goldberg is the founder of Brain-Buzz, a Miami-based neuromarketing company.
Not surprisingly, these new knowledges have made their way into the commercial sector--specifically in the field of neuromarketing, where companies offer assessments and predictions about consumer behavior based on images of the brain's reactions to stimuli (Ariely & Berns, 2010).
Desde los escaneres de la neurociencia y el neuromarketing hasta las practicas y conocimientos ancestrales del budismo zen, la metafisica new age y las religiones.
We're experimenting with Neuromarketing and artificial intelligence.
Marketing and publicity specialists have been aware of the limitations of traditional market research methods for decades, but only in recent years the progress of science has allowed the development of a more effective mechanism helping to decipher consumer thoughts: neuromarketing.
Neuromarketing is a technology-based, emerging field in marketing research aimed at observing consumer reaction to stimuli.
Questions have been raised regarding the introduction of Neuromarketing in Europe.
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Purpose: The aim of this theoretical paper was to provide a broader and more accurate definition for Neuromarketing, after analyzing a 10-year time frame of research studies on the subject.
16) En otro lugar hemos mostrado el papel crucial que juega al respecto la evolucion de las nuevas ramas de la ciencia aplicadas al cuerpo vivo y, en especial, el neuromarketing (Cfr.
Disenchantment is happening all around us all the time, in the medicalization of what once were character traits, (63) in the statistical rationalization of more and more organizational contexts, (64) in the cognitive engineering of commercial environments, (65) in neuromarketing, 'nudge' governance, 'Skinner box' apps, commercial transcranial magnetic stimulation, and the list goes on and on.