niche product


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niche product

- A product that is made and marketed for use in a small and specialized but profitable market.
See also related terms for special.
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References in periodicals archive ?
In this role, Pearson is responsible for niche product management, home office underwriting, underwriting compliance and business systems.
and EU, he expects a very slow ramp and believes this will be a niche product.
Taro's research programs and niche product development strategy have enabled the company to achieve a strong leadership position in the U.S.
Navy Arms has navigated bringing a niche product line into the mainstream," said Val Forgett III.
Selling Final Expense isn't for everyone, but I've got to give Alan Benedict, LUTCF, credit for making a compelling case for specializing in such a simple, niche product.
BETFAIR'S chief financial officer has claimed that rising customer numbers explode "the myth" that the betting exchange is a niche product in global business terms, writes Jon Lees.
A senior source said: "This is not a niche product anymore.
Xenna's flagship product, NonyX Nail Gel, which softens and exfoliates the keratin debris that discolors toenails, is a good example of a highly successful niche product.
HOW CAN THE INDUSTRY'S BULWARK PRODUCT--life insurance--ever be described as, or treated as, a niche product? To some industry professionals, that's like saying the product is off, not mainstream--even sub-par.
"Although we don't work in the big volumes because we make a niche product, the relationship we have with La Anonima is very good, since we have been a supplier to them for a long time," says Eduardo Weiss, who runs the company.
Some students would find the material interesting, but it is unlikely that the book will be used in many university courses because it is such a niche product.
Jazz paraphernalia is an interesting niche product that should sell well over the Internet.