Playing against the leader does not create meaningful threats to him and, as a result, has a boomerang effect: use of force against nonloyal
groups becomes possible because it does not have a dangerous destabilization potential and, on the contrary, may contribute to political mobilization.
To pursue this question, let's begin by a look at Albert Hirschman's classic book, Exit, Voice, and Loyalty, which analyzes customer behavior and categorizes it according to two dimensions: critical or noncritical, and loyal or nonloyal.
Some sociologists characterize the United States as a religious marketplace where nonloyal members can shop endlessly.
And a store-loyal household that simply timed its purchases, saved just about the same as a nonloyal
household that shopped across stores but could not time their purchases.
or occasional users have differing quality perceptions that result in greater price sensitivity.
Retention: Monopoly, Switching Costs, and Risk Aversion
From the standpoint of the buyer, loyalty serves as a purchasing strategy that reduces risk inherent in using multiple vendors, reduces switching costs, and gains the customer access to new technologies faster than nonloyal
buyers (Puto et al.
We should work together to learn what causes stops and what separates the loyal reader from the nonloyal
one," Thompson said.
Many different brands were battling for the same nonloyal
For example, household data can be presented by demographic splits, by ethnic group, or by loyal versus nonloyal
Specifically, searches can be made for understanding the higher level attitudes and behaviors that might provide clues on how to close the "compatibility gap" with these desirable but currently nonloyal
If we accept that the goal for packaged-goods brand loyalty should lie somewhere between the unattainable 100 percent and the average of 25 percent, we can expect that the so-defined loyal customers will generally still be outnumbered by the nonloyal
customers who make an occasional purchase of our brand, if; for example, we take 50 percent or more of category purchases as the criterion for loyalty we would find that the number of loyal users in packaged goods varies from a low of less than 1 0 percent of customers to a high of no more than 40 percent.