overhype

o·ver·hype

 (ō′vər-hīp′)
tr.v. o·ver·hyped, o·ver·hyp·ing, o·ver·hypes Slang
To promote or publicize to excess: Promoters grossly overhyped the movie.

overhype

(ˌəʊvəˈhaɪp)
vb (tr)
to promote excessively
References in periodicals archive ?
He did overhype Route 66, though, asking: "How many other roads do you know that people sing about?
Everybody tried to overhype this as the greatest indoor Bruins-Trojans game since Richard Nixon was president.
It's in everyone's interests to try and find the positives and to overhype it like the Premiership.
The brokers naturally overhype them because -- remember -- they don't make any money if the transaction doesn't happen," says Pattison, adding that "I, however, make money regardless of the outcome.
Martinez has been careful not to overhype the highly-rated youngster throughout his strong start to the season.