own brand


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own brand

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

own′-brand′ adj.

own brand

n
(Commerce)
a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b. (as modifier): own-brand products.

own brand

store brand
Translations

own brand

nHausmarke f

own brand

n (Comm) → marchio proprio
References in periodicals archive ?
The Co-operative and Fairtrade first to support Fairtrade first FT bananas in UK first FT own brand productfirst to put FT in every store 1998 many other FT firsts in terms of products -grapes, oranges, mangoes, cakes, cotton bag, olive oil (branded) etc 100% FT on own brand coffee, sugar, chocolate & cotton wool.
The Leigh-based enterprise is now marketing Grand Milano, which it is aiming to make a "signature" own brand.
We challenged one family to swap their usual weekly shop for as many supermarket own brand products as they could, to see if it proved any better value.
Company officials say it allows marketing, sales organizations and traditional CRM resellers to offer a "hosted CRM system with their own branding." Really Simple OEM allows resellers to offer a hosted customer relationship management (CRM) system under their own brand, with their own contact and support details, personalized domain and at their own commercial terms.
The Food Standards Agency said in a statement: "Waitrose has recalled certain date codes of its own brand Wholesome Mixed Seeds (250g) because of the presence of salmonella."
From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it.
The store featured 13 clocks retailing from $29.99 to $169.99, in its own brand as well as ones by Infinity Instruments and Seth Thomas in styles ranging from classic wood to retro Parisian.
By 1994, Legend, which became Lenovo this year, was able to establish its own brand of PCs as its core business.
Russian mobile phone operator Mobile TeleSystems has launched its own brand mobile phone handsets onto the Russian market.
Only about 8% of the sales in Finnish retail consist of own brand products, while the average for industrial countries is 15%, according to the market research company ACNielsen.