own brand


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own brand

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

own′-brand′ adj.

own brand

n
(Commerce)
a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b. (as modifier): own-brand products.

own brand

store brand
Translations

own brand

nHausmarke f

own brand

n (Comm) → marchio proprio
References in periodicals archive ?
Strong boost on Own Brand business development and sustainable performance growth
The team found Asda selling 85g of ground ginger for 60p in the world foods aisle when their own brand cost 79p for 28g.
To date, Southeastern Grocers has tested more than 2,330 own brand items, which has led to improved quality reformulations on over 2,260 products, and during the next year the rollout across all stores will aim to provide superior quality, greater value and greater differentiation to customers without increasing the price.
As part of its ongoing commitment to reduce the sugar, fat and salt content across all its own brands to help Britains shoppers make healthier choices, today Tesco has announced further reductions to sugar levels in its own brand soft drinks.
Synopsis: In "Be Your Own Brand of Sexy: A New Sexual Revolution for Women", psychiatrist Susan L.
Edelman; BE YOUR OWN BRAND OF SEXY; Options Press (Nonfiction: Family & Relationships) 22.
Back then only 50 per cent of own brand tinned tuna was caught sustainably, now it's 100 per cent.
uk) stocks everything from Sketchers to Toms to its own brand shoes.
AC Nielsen's own brand report (2009) shows that own brands have taken a significant share of Western markets with 46 percent of the market in Switzerland, 44 percent in the UK, 17 percent in US, and 14 percent in Australia.
With the new production capacity to be set up in the first quarter of 2013, the group said the expansion will help achieve annual production value of NT$1 billion of container glass, as well as consider developing its own brand for container glass.
Oceanfresh has been a Makro supplier for the past three years, and sees the promotion to providing own brand product as a reflection of the quality of Oceanfresh products which are supplied from sustainable resources in line with Oceanfresh's internal fishing policies.
Alternatively, all optician chains could publish equivalency tables showing the branded equivalents of their own brand lenses.