own brand

(redirected from own brands)

own brand

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

own′-brand′ adj.

own brand

n
(Commerce)
a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b. (as modifier): own-brand products.

own brand

store brand
Translations

own brand

nHausmarke f

own brand

n (Comm) → marchio proprio
References in periodicals archive ?
A former executive with H-E-B and Topco Associates (who also held positions with consumer packaged goods giants such as Procter & Gamble Latin America and Oscar Mayer), he shares Boer's passion for own brands -- and feels the same way regarding the role store brands play in the Reshaping Retail strategy.
And when they switch to own brands in other baby care categories, the savings will continue to rise.
Lisa Henriksen, senior vice president of marketing and own brands for Giant Eagle, confirms that Stern's observation is spot-on, noting that the company's strategy for own brands is consistent with that for its multi-format banners -- with the goal being to meet the varying needs of customers.
(l to r) Matt Gutermuth, group vice president of center store, pricing and Own Brands; Wesley Bean, vice president, Own Brands strategy and innovation.
At Jewel-Osco, Own Brands is ahead of the curve in offering <i>O</i> Organics' and Open Nature' products, which feature clean ingredients and affordable brands found in every corner of the store.
It also looks like big brands are also falling out of favour with shoppers, with a lot of people preferring supermarket own brands over branded.
Processed fruit products are sold both on an OEM basis and under our own brands. On 7 July 2015, the Group was successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited which had further consolidated our leading position in China's processed fruit product industry.
At the time of his promotion, he was serving on the retailer's own brands team as group vice president of innovation, product and brands.
UK-based tobacco company Imperial Brands plc (LSE: IMB) has sold of a range of other tobacco products including roll your own brands, tubes, tips, cigarette papers and other accessories in the USA, the company said.
'From here, food truck has expanded their business by building their own brands of food and drink which enable food truck to carry on as a viable regular business,' he said in an interview with Bernama here today.
-- Geoff White, who in April was appointed to the new position of president of the Own Brands organization at Albertsons Cos., got an early start with the company and its store brands.
Wegmans and Publix are both well-known for their own brands. Publix, which offers three tiers of own brands, is featured in Store Brands February issue as the magazine's 2017 Retailer of the Year.