own-brand

own brand

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

own′-brand′ adj.
Translations

own-brand

[ˈəʊnˌbrænd] ADJ own-brand productsproductos mpl de marca propia (de un supermercado etc)

own-brand

adj own-brand labelHausmarke f

own-brand

[ˈəʊnˌbrænd] adj our own-brand productsi prodotti mpl con il nostro marchio
References in periodicals archive ?
Its latest monthly DVD for staff focuses on its Switch & Save campaign and encourages staff to flag up to customers how much cheaper Sainsbury's own-brand products are than their branded equivalents, according to a source.
SUPERMARKET chain Safeway today introduces a new, own-brand halal meat range.
Honey Top Foods, tel:01582 671611, manufacturers of authentic naan breads and other flat breads, have won a contract to supply Iceland UK with a range of traditionally baked own-brand long-life naans.
Tesco label around 150 own-brand products and plan to label another 600 to 700.
Tests on four sets of alkaline batteries from the top selling and own brands showed that of all the high street brands, Superdrug's own-brand alkaline batteries were the best value for money.
This Market Report covers the UK market for own-brand products.
And this high penetration of unique own-brand products has helped create a unique shopping experience that creates strong loyalty, says Steve Rosenstock, who leads the consumer products practice of Clarkston Consulting, Raleigh, N.
24, 2010 (CENS)--Yulon Group of Taiwan, the largest carmaker on the island, recently loaded the first batch (over 100 vehicles) of its fully-locally-made LUXGEN own-brand passenger cars onboard a ship bound for Vietnam and Dominica.
TOP stores' own-brand TVs aren't worth the money, according to a consumer watchdog.
9 per cent by filling their basket with 34 own-brand products from the discount supermarkets.
The own-brand multibuy offers work well to attract shoppers, especially the new purchaser in the category looking to trade up from ambient concentrates.
The rise of own-brand products clearly poses a threat to manufacturers; manufacturers of branded products face increasing competition for shelf space with own brands.