own-brand

own brand

A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

own′-brand′ adj.

Translations

own-brand

[ˈəʊnˌbrænd] ADJ own-brand products → productos mpl de marca propia (de un supermercado etc)

own-brand

adj own-brand label → Hausmarke f

own-brand

[ˈəʊnˌbrænd] adj our own-brand products → i prodotti mpl con il nostro marchio

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References in periodicals archive ?

"We continue to innovate across our range--over 2,600 new or improved own-brand food lines were launched in the UK over the last year--and have always worked with suppliers to deliver innovative and exciting products for our customers," said James Wiggam, Tesco corporate affairs manager (NOTE--SPELLING IS CORRECT).

Tesco and Sainsbury show how to exploit drinks private labels

So when supermarket chain Sainsbury's challenged us to spend pounds 100 on their own-brand products to find out if they could save shoppers money, we couldn't say no.

Time to re-brand the way we shop? echo 2 new you Supermarket own brands may be cheaper but are they any good? Mum Chloe Dyer put them to the test

The family found that a lot of the own-brand products were as good as the brands Pictures by PETER REIMANN; HELPING HANDS: Evie and Jessica assist mum with the unpacking

Family Life: Family finances are tight, so will buying 'value' food make any difference?

Only Waitrose own-brand packets with best before dates of March 8 and 15 2008 are subject to the recall.

Salmonella in Waitrose seeds; FOOD

MORRISONS has recalled four own-brand salads due to a salmonella scare.

IN BRIEF: Store in food poison alert

* ua Each own-brand sanitary napkin and tampon item carries a "compare to" statement, making it easier for shoppers to make the switch from the national brand.

Spotlight on Feminine Hygiene Products

14, 2010 (CENS) -- The Yulon Group, the largest automobile manufacturing conglomerate in Taiwan, recently claimed that it has successfully exported the LUXGEN own-brand cars to Central America.

Yulon steps up Luxgen own-brand car exports

Tests on four sets of alkaline batteries from the top selling and own brands showed that of all the high street brands, Superdrug's own-brand alkaline batteries were the best value for money.

Chain stores' high-powered battery profits

Summit topics will run the gamut from European success stories and own-brand health and wellness opportunities to omnichannel and regulatory challenges.

New and Noteworthy

THE best supermarket own-brand goods come from Aldi and Waitrose, tests have found.

Aldi & Waitrose are top for own brand products; Best quality items picked out in poll

Now, he added, Yulon's LUXGEN own-brand car project is ready with Chinese government approval, allowing the set up of a joint venture with Dongfeng Group, the third-largest carmaker in China.

Yulon Group expects profit of US$312.5 m. this year: CEO Yen

BRITAIN'S first supermarket own-brand is to get a multi-million pound Millennium make-over, the Co-op announced today.