pack shot

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pack shot

n
(Marketing) (in television advertising) a close-up of the product being advertised, usually so that the viewer can register its logo and packaging
References in periodicals archive ?
Updated pack shots and images for all products are available for customers to help with updates on websites and marketing materials.
Studio also lets designers create exciting 3D visuals to show clients, ranging from PDF files with 3D content, to movies or virtual pack shots.
Keeping high creativity levels while respecting the sensitivity and religious guidelines applicable per country increases our campaigns' impact compared to 'one-size-fits-all' campaigns that are mainly using pack shots.
Inspiration is key and Victoria Foods uses product pack shots showing toppings to provide this.
A complete product brochure, chemical glove selection guide and high-resolution colour photos and pack shots can be downloaded from http://www.
90, boots, pounds 65, belt, pounds 16, all from Mango; Mini dress, pounds 25, Dorothy Perkins; Alexander McQueen; Top, pounds 35, skirt, pounds 35, both Warehouse; Catwalk shots by CHRIS MOORE Pack shots by EMMA CATTELL; Dress, pounds 43, jumper, pounds 13, bag, pounds 17, boots, pounds 75, all Mango; Top, pounds 35, Warehouse; Alberta Ferretti; Boucle jacket, pounds 65.
Recent new product introductions are shown by category, including flavour, pack type, pack size, retail price and selected pack shots.
From food and drink, product and pack shots, architectural interiors and exteriors, portraits, sports and corporate events, maternity and 'Barefoot Dubai' beach shoots, AJPG works with clients that demand and expect the highest standards, including Arabian Automobiles, Carrefour, NKD Pizza, Merrill Lynch, ANZ Bank, CNN, Cartoon Network Arabia, DP World.
If products are compared purely on price -- as is easy and common over the internet -- and not have the benefit of pack shots, where design drives emotional desire strongly, then products that have some name recognition up front will do well.
But again, this seems limited to straightforward pack shots and promotional flashes like we see in doordrop coupons and flyers.
They couldn't feature products or pack shots, and with the established success of spot advertising, why risk budgets in this unknown medium?