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1. The act, process, industry, art, or style of packing.
2. Material used for making packages.
3. The manner in which something, such as a proposal or product, or someone, such as a candidate or author, is presented to the public.
a. the box or wrapping in which a product is offered for sale
b. the design of such a box or wrapping, esp with reference to its ability to attract customers
2. the presentation of a person, product, television programme, etc, to the public in a way designed to build up a favourable image
3. the work of a packager
Switch to new thesaurus
|Noun||1.||packaging - the business of packing; "his business is packaging for transport"|
business enterprise, commercial enterprise, business - the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business"
meat packing, meatpacking, meat-packing business - wholesale packaging of meat for future sale (including slaughtering and processing and distribution to retailers)
|2.||packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"|
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"
blurb, endorsement, indorsement - a promotional statement (as found on the dust jackets of books); "the author got all his friends to write blurbs for his book"
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
sales promotion - promotion that supplements or coordinates advertising
|3.||packaging - material used to make packages |
blister pack, bubble pack - packaging in which a product is sealed between a cardboard backing and clear plastic cover
material - things needed for doing or making something; "writing materials"; "useful teaching materials"
sự đóng gói
(= presentation of product) → Präsentation f; the public don’t buy the product, they buy the packaging → die Leute kaufen nicht das Produkt, sondern die Verpackung; packaging industry → Verpackungsindustrie f
(= act) → Verpacken nt