One piece of information that People Meters
probably point to is that the noisiest talk shows attract the most viewers.
Raleigh-Durham, North Carolina, the 25th largest market, was excluded because it did not have Nielsen Local People Meter
data at of the time of this analysis.
(Remember I told you the people meter
was connected to all of those devices in a Nielsen home).
(NYSE: ARB), Columbia, Md., has announced that Univision Radio, the leading Spanish-language radio group in the United States, has signed multi-year contracts for Arbitron's Portable People Meter
(PPM) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose, Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin.
NEO Cricket - the number one ranking in the half hour cumulative ratings for sport channel as per TAM viewership data for calendar years 2008, 2009 and for the period from January 1, 2010 to July 31, 2010 (Source: TAM People Meter
Systems) and NEO Sports - the dedicated sports channel.
: Short people (about 3 feet or one meter).
The joint venture is designed to build on the success of Nielsen's Internet ad effectiveness business and to create the industry's first television ROI measurement service using data from Nielsen's National People Meter
Mark Sovel, music director for Indie 103.1, an eclectic home for golden age punk and later-model alternative music, claimed the station's audience had been fatally undercounted by a new Arbitron audience measurement technology: the Portable People Meter
"They witnessed the lowest people-watched-week since they started using the people meter
system," said White.
Nielsen Media Research, a VNU sibling of E&P, is replacing its paper-based diaries with a "People Meter
" service that will give advertisers overnight-viewing data at the local level.