personalization


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per·son·al·ize

 (pûr′sə-nə-līz)
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1.
a. To render personal rather than impersonal or purely professional: personalized the doctor-patient relationship.
b. To make or alter so as to meet individual needs, inclinations, or specifications: personalize a drug regimen; personalize emails to potential customers.
c. To have printed, engraved, or monogrammed with one's name or initials: personalized the bath towels.
2. To take (a general remark or characterization) in a personal manner.
3. To attribute human or personal qualities to; personify: "songs from the fifties and sixties that personalized automobiles by giving them names" (Christopher Hitchens).

per′son·al·i·za′tion (-lĭ-zā′shən) n.
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personalization

noun
References in periodicals archive ?
In her presentation at the recent NEPA marketing conference in New Orleans, consultant and copywriter Barbara Kaplowitz differentiated among three types of personalization in marketing: active, passive, and transactual.
The Personalization Engine: To personalize the entire customer experience, configuring unique sets of messages and offers to each customer.

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