phrasemaking

phrase·mak·er

 (frāz′mā′kər)
n.
1. One, such as a speechwriter, who composes memorable or effective phrases.
2. One who makes attractive but often meaningless phrases.

phrase′mak′ing n.

phrasemaking

(ˈfreɪzˌmeɪkɪŋ)
n
the making up or coining of memorable phrases or slogans
References in periodicals archive ?
Burden is given more than her fair share of epigrams, but rather than indulging the laugh-raising phrasemaking, Grandage keeps his foot firmly on the accelerator.
Leigh's phrasemaking with the artistically generative ambivalence
I differ from Bill (and Mary) in that style and phrasemaking occupy me much more than does literary architecture, by which Bill means diagramming sentences.
The phrase does what all good political phrasemaking needs to do: It appropriates a notion that is both time-honored and feel-goodish and asserts it as if the president had invented it himself (as if any politician would propound "a society where we all rent a bunch of stuff"), It's not hard to imagine, given the state of the media today, that the phrase will be bandied about on the cable shows and approved of with general harrumphs all around the table, and that will be the end of it.
Still, Amis's stinging phrasemaking alone makes this well worth your attention.
They subject Des Grieux's rhetoric (his spin-doctoring, as it is at one point called) to a blow-by-blow scrutiny, combining an occasionally convoluted legalistic rigour with trenchant phrasemaking calculated to appeal to a student readership.
And I am suspicious of his penchant for self-conscious phrasemaking --here, for example, we have colorful neckwear described as a "pizza-grenade tie" or an upper-class hairstyle as a "Palm Beach crash helmet--as if he were writing in order to be included in future dictionaries of quotations.
14) In his review of Gerald Gunther's 1994 biography of Learned Hand, Chief Judge Posner may, in fact, by deft phrasemaking place Holmes at the apex: "Learned Hand is considered by many the third-greatest judge in the history of the United States, after Holmes and John Marshall.
159) or "unwrite (zerschreiben) the phrasemaking of our ordinary, everyday discourse" (p.
But saying that silence comes from the world, while "eternal silence" belongs merely to the world of words has implications beyond artful phrasemaking.
It was Woodrow Wilson--with an addiction to phrasemaking that his secretary of state Robert Lansing privately criticized--who made "the self-determination of peoples" an active principle in world politics.
Analysts adept at phrasemaking are the most sought after, to the point that some become overexposed.