phrasemaking

phrase·mak·er

 (frāz′mā′kər)
n.
1. One, such as a speechwriter, who composes memorable or effective phrases.
2. One who makes attractive but often meaningless phrases.

phrase′mak′ing n.

phrasemaking

(ˈfreɪzˌmeɪkɪŋ)
n
the making up or coining of memorable phrases or slogans
References in periodicals archive ?
Leigh's phrasemaking with the artistically generative ambivalence
I differ from Bill (and Mary) in that style and phrasemaking occupy me much more than does literary architecture, by which Bill means diagramming sentences.
Still, Amis's stinging phrasemaking alone makes this well worth your attention.
And I am suspicious of his penchant for self-conscious phrasemaking --here, for example, we have colorful neckwear described as a "pizza-grenade tie" or an upper-class hairstyle as a "Palm Beach crash helmet--as if he were writing in order to be included in future dictionaries of quotations.