His naughty facial gestures, bold romanticism and alluring performance style during picturization
of songs made him immensely popular.
First, with its upbeat melody and Vijay's comic antics in the picturization
, this song is a light-hearted take on the "male gaze," almost a parody.
"Saudi Arabia has immense talent in artistic spheres and has the potential to produce more scripts on topics of social importance if it is accorded decent picturization
and sound financial backing," said Heba Farahat, a mixed media artist born to a Saudi father and a German mother working in Riyadh.
"Every Irish man and woman, every one descended from an Irishman, and everyone who is interested in Ireland, should be sure to see the picturization
of this gallant little country's fight for freedom..."
The call for national unity was emphasized with the picturization
of a song at the spinning wheel.
The promotion of Bollywood music on music channels in which it must compete for attention with non-film music compels Bollywood to adapt the music video idiom in the picturization
of its songs and dance.
Two other features of this song picturization
are worth noting: first the camera captures the effect of the song on the listener.
Judith Weisenfeld has argued that "we must understand the contest for the very right to define what constitutes religion as situated in a field of other categories in process, including those of 'modern,' 'primitive,' 'American,' 'foreign,' 'man,' 'woman,' and 'white.'" In a discussion of "Hollywood imaginings of African-American religion," Weisenfeld commented that "the cumulative effect of constant picturization
of this kind is tremendously effective in shaping racial attitudes." (128) She concluded:
of the title song of 'Chaudavin ka Chand' mesmerised the audience.
The paper reported on the front page the next day that the city staged "the greatest celebration in its history" with what the reporter called "the picturization
" of "GWTW."
(4) My thanks to Niyati Thakur whose paper "Film Songs and the Picturization
of Identity in Lagaan" (unpublished, delivered at the 31st Conference on South Asia, October 2002) began to explore the Krishna imagery in the "O Rey Chhori" scene and started my thinking along these lines.
Zakaria charges that Rushdie "opened old wounds" by his "lurid picturization
of this incident" (15).