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Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor: "fourteen minutes of traditional ads and eight of plugola" (Jessica Benson and Bill Alden).
[plug + -ola, suff.; see crapola.]
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
1. (Marketing) journalism the unofficial promotion of products or people in the media
2. (Broadcasting) journalism the unofficial promotion of products or people in the media
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
1. improper payment or favor given to people in media, films, etc., for promotional mention or display of some product.
2. promotional mention of someone or something on radio or television.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.