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Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor: "fourteen minutes of traditional ads and eight of plugola" (Jessica Benson and Bill Alden).
[plug + -ola, suff.; see crapola.]
1. (Marketing) journalism the unofficial promotion of products or people in the media
2. (Broadcasting) journalism the unofficial promotion of products or people in the media
1. improper payment or favor given to people in media, films, etc., for promotional mention or display of some product.
2. promotional mention of someone or something on radio or television.