Here Scholz adopts a postfeminist
position, shifting its focus from material conditions of equality to forms of media representation in order to reconcile private and public identities.
Bonnie Dow, Prime-time Feminism: Television, Media Culture, and the Women's Movement Since 1970 (Philadelphia: University of Pennsylvania Press, 1996); Elizabeth Kaufer Busch, "Ally McBeal to Desperate Housewives: A Brief History of the Postfeminist
Heroine," Perspectives on Political Science 38, 2 (Spring 2009): 87-97.
Introduction: Feminist Politics and Postfeminist
When acting within the constraints of postfeminist
political culture, however, women are disadvantaged.
Under neoliberalism, postfeminist
discourse adds a gendered dimension to notions of personal responsibility for young women that is often associated with their sexuality.
I've been asked to be postfeminist
and postracial, do I really have to be post"-some shapely concern"?
Nets were bleached, cupboards cleared, floorboards waxed, ornaments sponged, rugs beaten, pets put through the mangle Before you thank the Lord for postfeminist
slovenliness and a Dyson with a mighty suck, there is a 21stcentury equivalent of the spring clean - it's the de-junk.
And we can add the fact that right-wing movements benefit from the limitations of a postfeminist
, post-sexual-revolution society, and the spiritual and emotional void produced by secular materialism.
The study begins by considering explanations for why resurgent interest in biological reproduction has been building in public discourse in the US since the 1970s, but the book is primarily concerned with the current postfeminist
moment, which is as thoroughly postracial, so I explore why this issue has captured the popular imagination in the twenty-first century, in the US and in other neoliberal national contexts, to become a global preoccupation.
Frenkel and MacKenzie warn against reading the "post-transitional" in terms of a totalising temporal rupture, by claiming--in line with terms such as postcolonial, postfeminist
It is a timely question for the people of Nate's generation, who are "product[s] of a postfeminist
, 1980s childhood and politically correct, 1990s college education.
The branding at lululemon specifically reflects this "subjectification" of postfeminist
subjects: shopping at lululemon and following its principles of self-vigilance exemplify the commodification and self-surveillance characteristic of modern subjects.