Panel testing of SaltMe potato crisps, which are flavoured with MicroSalt, showed that "amongst salty snack buyers" it produced a weighted purchase intent of 28% - "significantly higher than average new product initiatives".
It was good to see Golden Wonder (seven) and Tyrrells (eight) make the top 10, while it was interesting to hear about a relatively new brand of "thick and big chunky potato crisps" called SLABS.
18,2018, found that removing sugar, chocolate, and potato crisps snacks from the checkout area resulted in a 17.3 percent reduction in these snacks' purchases overall, since people didn't seek them out elsewhere in the store.
Classics like roastchickenor prawn cocktail have long been converted into seasoning and sprinkled over potato crisps, while in recent years we've had the likes of sweet chili, sausage and brown sauce and even fish and chips.