prestige pricing

Related to prestige pricing: Psychological pricing, reference pricing, Odd pricing

prestige pricing

n
(Marketing) marketing the practice of giving a product a high price to convey the idea that it must be of high quality or status
References in periodicals archive ?
And if you're a private label manufacturer, and are brave enough to try and make the costs of shipping across the Atlantic work with prestige pricing, then it's probably worth a private label pitch, too.
In Prestige Pricing, prices are set at an artificially high level to provide prestige or a quality image.
In Canada, perfume manufacturers long ago gave up the pretense of prestige pricing and now sell direct to mass outlets, launching new perfumes whenever an old one loses its appeal.