Also found in: Thesaurus, Medical, Financial, Wikipedia.
A period of intense competition among businesses in which each competitor tries to cut retail prices below those of the others.
(Commerce) a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc
intensive competition, esp. among retailers, in which prices are repeatedly cut in order to undersell competitors or force competitors out of business.