prime time

(redirected from prime times)
Also found in: Thesaurus, Encyclopedia.

prime time

n.
The time between 8 and 11 pm or between 7 and 10 pm, depending on the time zone, in the United States and Canada, especially with respect to programming on television and cable networks. On Sunday, prime time begins an hour earlier.

prime′time′ (prīm′tīm′) adj.

prime time

n
(Broadcasting) the peak viewing time on television, for which advertising rates are the highest
adj
(Broadcasting) occurring during or designed for prime time: a primetime drama.

prime′ time′


n.
the hours, generally between 7 and 11 p.m., considered to have the largest television audience of the day.
[1955–60]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.prime time - the hours between 7 and 11 p.m. when the largest tv audience is available
clock time, time - a reading of a point in time as given by a clock; "do you know what time it is?"; "the time is 10 o'clock"
Translations
hlavní vysílací časreklama v hlavním vysílacím čase
bedste sendetid
fõmûsoridõ
najsledovanejší vysielací čas
reyting saatireyting saatinde olan

prime time

n (Radio, TV) → fascia di massimo ascolto, prime time m

prime1

(praim) adjective
1. first or most important. the prime minister; a matter of prime importance.
2. best. in prime condition.
noun
the best part (of a person's etc life, usually early middle age). He is in his prime; the prime of life.
ˈprimary adjective
1. first or most important. his primary concern.
2. of the first level or stage. a primary school.
ˈprimarily (praiˈmerəli) adverb
chiefly; in the first place. I wrote the play primarily as a protest, and only secondarily as entertainment.
primary colours
(of pigments, but not of light) those colours from which all others can be made, ie red, blue and yellow.
prime minister
the chief minister of a government.
prime number
a number that can only be divided without a remainder by itself and 1, eg 3, 5, 7, 31.
ˈprime time noun
the evening hours, the time when most viewers are watching television. The programme will be broadcast during prime time.
adjective
prime-time advertising.