private label


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private label

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

pri′vate-la′bel adj.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
Furthermore, there has been greater growth behind the premium segment, with its focus on specialty and single-origin coffees that are far less susceptible to private label competition.
The Dubai World Trade Centre (DWTC) announced today at the speciality food shows, its plans to expand the Gulfood stable of B2B industry events with the launch of Private Label and Licensing Middle East (PRIME) in 2019.
Mass merchants are seen as leading the charge in private label activity, with 57 percent of vendor respondents ranking this retail channel as No.
PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO
Though predominant in center store food and beverage categories, private label products are certainly not limited to packaged goods.
* The private label marketplace is evolving rapidly, as new market entrants turn "the old way" on its head.
In the durables space, Amazon announced a new line of private label clothing, launching seven fashion brands on its site early this year.
Although store brands and private label SKUs have long been purchased for price reasons -- and touted as such -- a broader definition of value has emerged in recent years.
Technavio's analysts forecast the private label food and beverages market in the US to grow at a CAGR of 4.65% over the period 2014-2019.
While private label has traditionally targeted a lower-end market, private label manufacturers are now also expanding their ranges to meet the needs of consumers who look for good value.
"The share of private label in UAE across different industries is still marginal compared to some developed Western European markets, where it is frequent to see 20-40 per cent share in some categories," she said.
Cook of Crocus Hill sources its private label honey from local apiaries - and sells out whatever it stocks each year.
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