product line


Also found in: Thesaurus, Financial, Acronyms, Encyclopedia, Wikipedia.
Related to product line: product mix, product line pricing

product line

n
(Marketing) marketing a group of related products marketed by the same company
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.product line - a particular kind of product or merchandiseproduct line - a particular kind of product or merchandise; "a nice line of shoes"
merchandise, product, ware - commodities offered for sale; "good business depends on having good merchandise"; "that store offers a variety of products"
sideline - an auxiliary line of merchandise
top of the line - the best (most expensive) in a given line of merchandise
References in periodicals archive ?
Technology has advanced so rapidly in the field of LSRs that even within a single company's product line multiple changes have likely taken place since its inception.
Development of a strong subacute program requires assessment of the market and development of a defined referral base by product line.
Men's Wear Product Lines report is the leading annual publication that describes the product line and its sales through 20 retail industries.
The new product line includes modules for the standard distribution of telephone and Ethernet at competitive prices, but also includes upgrade paths for those modules to greater functionality.
High-quality XtremeHD Product Line Makes Connecting Apple TV Affordable
BigLever's Leading-edge Product Line Development Solution Helps HomeAway Meet Critical Business Growth Goals
American Vanguard Corporation (NYSE: AVD) and BASF Aktiengesellschaft, Ludwigshafen, Germany (NYSE:BF) today announced that BASF sold the global Counter insecticide product line and the Lock 'n Load[R] closed delivery system to AMVAC Chemical Corporation, a subsidiary of American Vanguard.
ZyXEL's MIMO-N product line delivers ultra fast wireless speeds to support multiple bandwidth-intensive applications, stability for high-definition video streaming, and extended range to provide consistent connectivity throughout the LAN.
CANNES, France -- RED-C Optical Networks, a leading provider of state-of-the-art Locally Controlled Subsystems based on optical amplification technology, announced today that it has completed ETSI (European Telecommunications Standards Institute) and NEBS (Network Equipment-Building System) compliancy testing for its Sentior 19000 product line, the Network Interfaced Raman amplifiers.
AUSTIN, Texas -- BigLever Software(TM), a leading provider of software product line development tools and services, today announced that its customer, LSI Logic, was inducted into the Software Product Line Hall of Fame at the 10th International Software Product Line Conference (SPLC 2006).
Brian Shore, Park's President and CEO, said, "We are very pleased that Tony DiGaudio will now be leading our global marketing and sales efforts for all of Park's Advanced Materials product lines, including our Nelco(R) printed circuit materials product line and our Nelcote(TM) advanced composite materials product line.
Managing requirements across the product line becomes increasingly complex and time-consuming as companies introduce diverse capabilities and feature sets into their growing portfolios.

Full browser ?