programmatic


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pro·gram·mat·ic

 (prō′grə-măt′ĭk)
adj.
1. Of, relating to, or having a program.
2. Following an overall plan or schedule: a step-by-step, programmatic approach to problem solving.
3. Music Of, resembling, or constituting program music.

pro′gram·mat′i·cal·ly adv.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

programmatic

(ˌprəʊɡrəˈmætɪk)
adj
1. (Music, other) of or relating to programme music
2. of or relating to a programme
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

pro•gram•mat•ic

(ˌproʊ grəˈmæt ɪk)

adj.
1. having or following a plan or program.
2. of or pertaining to program music.
pro`gram•mat′i•cal•ly, adv.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
Translations
References in periodicals archive ?
20 August 2019 - US-based M and A advisory firm Progress Partners advised mobile only self-serve programmatic platform RevX on its platform and business assets sale to technology business Affle, the firm said.
Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka.
Partners at McKinsey argued in a new article that a third approach -- a 'programmatic' approach that systematically targets moderately-sized companies and executes a relatively high number of deals -- is actually the best strategy in terms of total returns to shareholders.
Jul 29, 2019 (LBO) - Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka.
As the chief data officer of Hearts & Science, Megan Pagliuca has implemented bold consumer strategies that have pushed the agency into a more "programmatic first" direction--a concept that wasn't always a priority within the industry.
Similarly, S4 stablemate MightyHive bought programmatic consultancy ProgMedia in a cash-and-shares deal also without specifying the value.
FreeWheel, A Comcast company (Nasdaq: CMCSA), has announced its partnership with A+E Networks, a global content company comprised of some of the most popular and culturally relevant brands in media including A&E[R], Lifetime[R] and HISTORY[R], to pilot their unified ad decisioning engine that will allow buyers and sellers to seamlessly transact across both direct sold and programmatic, marketplace-generated advertising demand, the company said.
While the building blocks are now in place, there is still work to be done in showing the true value of programmatic beyond the usual operational efficiencies and transparency and visibility advantages that it holds.
Now, it is purchasing the tech company that powers its SoundPoint programmatic platform.
Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company's latest premium ad innovation for consumers to discover, interact and transact with brands.
Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications, announced the acquisition of mobile-first programmatic platform Smadex.

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