publicity


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Related to publicity: public relations, sales promotion

pub·lic·i·ty

 (pŭ-blĭs′ĭ-tē)
n.
1.
a. Public interest, notice, or notoriety generated or gained by disseminating information through various media: The book has received widespread publicity.
b. The act, process, or occupation of disseminating information to gain public interest: the company's ongoing publicity of its new product; has a job in publicity.
c. Information about someone or something that is disseminated through various media to attract public notice: The publicity that went out about the film was not very exciting.
2. Archaic The condition of being public.

[French publicité, from public, public, from Old French; see public.]

publicity

(pʌˈblɪsɪtɪ)
n
1. (Marketing)
a. the technique or process of attracting public attention to people, products, etc, as by the use of the mass media
b. (as modifier): a publicity agent.
2. (Marketing) public interest resulting from information supplied by such a technique or process
3. (Marketing) information used to draw public attention to people, products, etc
4. the state of being public
[C18: via French from Medieval Latin pūblicitās; see public]

pub•lic•i•ty

(pʌˈblɪs ɪ ti)

n.
1. extensive mention in the news media or by word of mouth or other means of communication.
2. public notice so gained.
3. the technique, process, or business of securing public notice.
4. information, articles, or advertisements issued to secure public notice or attention.
5. the state of being public, or open to general observation or knowledge.
[1785–95; < French publicité < Medieval Latin pūblicitās. See public, -ity]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.publicity - a message issued in behalf of some product or cause or idea or person or institutionpublicity - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
subject matter, content, message, substance - what a communication that is about something is about
buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"
public relations, PR - a promotion intended to create goodwill for a person or institution
blurb, endorsement, indorsement - a promotional statement (as found on the dust jackets of books); "the author got all his friends to write blurbs for his book"
ballyhoo, hoopla, hype, plug - blatant or sensational promotion
sales pitch, sales talk, pitch - promotion by means of an argument and demonstration
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
sales promotion - promotion that supplements or coordinates advertising
2.publicity - the quality of being open to public view; "the publicity of the court room"
quality - an essential and distinguishing attribute of something or someone; "the quality of mercy is not strained"--Shakespeare

publicity

noun
1. advertising, press, promotion, hype, boost, build-up, plug (informal), puff, ballyhoo (informal), puffery (informal), boosterism Much advance publicity was given to the talks.
2. attention, exposure, fame, celebrity, fuss, public interest, limelight, notoriety, media attention, renown, public notice The case has generated enormous publicity.
Quotations
"All publicity is good, except an obituary notice" [Brendan Behan]

publicity

noun
1. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
Informal: pitch, plug.
Slang: hype.
2. The act or profession of promoting something, as a product:
Translations
إعْلانتَرْوِيجشُهْرَه
propagacepublicitaveřejná známost
PRpublicityreklame
julkisuus
publicitet
népszerűsítésnyilvánosságreklámozás
auglÿsingarfrægî
宣伝
선전
publicita
propaganda
publicitet
การโฆษณา
quảng bá

publicity

[pʌbˈlɪsɪtɪ]
A. N
1.publicidad f
2. (Comm) (= advertising, advertisements) → publicidad f, propaganda f
B. CPD publicity agent Nagente mf de publicidad
publicity campaign Ncampaña f publicitaria
publicity manager Ndirector(a) m/f de publicidad
publicity stunt Ntruco m publicitario

publicity

[pʌˈblɪsɪti]
n
(= advertising) → publicité f
She's in charge of publicity → Elle est chargée de la publicité.
(= media attention) → attention f de la part des médias
the renewed publicity over the Casey affair → l'attention renouvelée suscitée par l'affaire Casey
to generate publicity → mobiliser l'attention des médias
The case has generated enormous publicity in Brazil → L'affaire a mobilisé l'attention des médias au Brésil.
The trial has generated a lot of publicity → Le procès a beaucoup mobilisé l'attention des médias.
to get publicity → mobiliser l'attention des médias
(= fame) → publicité f
She sought out publicity → Elle recherchait la publicité.
modif [material, photograph] → publicitaire publicity agent, publicity campaign, publicity officer, publicity stuntpublicity agent nagent(e) m/f publicitairepublicity campaign n (information)campagne f d'information (= advertising) → campagne f de publicitépublicity officer nchargé(e) m/f de publicitépublicity stunt ncoup m de pub

publicity

n
Publicity f
(Comm: = advertising, advertisements) → Werbung f, → Reklame f; we must generate more publicity for this productwir müssen mehr Werbung für dieses Produkt treiben

publicity

:
publicity agency
nPublicity-Agentur f; (Comm) → Werbeagentur f
publicity agent
nPublicitymanager(in) m(f)
publicity campaign
nPublicitykampagne f; (Comm) → Werbekampagne f
publicity department
nPublicity-Abteilung f; (Comm) → Werbeabteilung f
publicity film
nPublicity-Film m; (Comm) → Werbefilm m
publicity gimmick
nPublicity-Gag m (inf); (Comm) → Werbegag m (inf)
publicity material
nPublicitymaterial nt; (Comm) → Werbematerial nt
publicity-shy
publicity stunt
nWerbegag m
publicity tour
nWerbetour f; to be on a publicityauf Werbetour sein

publicity

[pʌbˈlɪsɪtɪ]
1. n
b. (Comm) (advertising, advertisements) → pubblicità f inv, réclame f inv
2. adj (campaign, material, budget) → pubblicitario/a; (manager) → della pubblicità

public

(ˈpablik) adjective
of, for, or concerning, the people (of a community or nation) in general. a public library; a public meeting; Public opinion turned against him; The public announcements are on the back page of the newspaper; This information should be made public and not kept secret any longer.
ˈpublicly adverb
puˈblicity (-ˈblisə-) noun
1. advertising. There is a lot of publicity about the dangers of smoking.
2. the state of being widely known. Film stars usually like publicity.
ˈpublicize, ˈpublicise (-saiz) verb
to make widely known; to advertise. We are publicizing a new product.
public holiday
a day on which all (or most) shops, offices and factories are closed for a holiday.
public house (usually abbreviated to pub (pab) )
a house where alcoholic drinks are sold to the public.
public relations (also PR)
the attitude, understanding etc between a firm, government etc and the public.
ˌpublic ˈservice anˌnouncement noun
(especially American) an announcement on television or radio given as a service to the public.
public spirit
a desire to do things for the good of the community.
ˌpublic-ˈspirited adjective
public transport
the bus, tram and train services provided by a state or community for the public.
in public
in front of other people, not in private. They are always quarrelling in public.
the public
people in general. This swimming pool is open to the public every day.
public opinion poll
a way of finding out public opinion by questioning a certain number of people.

the public is singular: The public is entitled to know the facts .

publicity

تَرْوِيج publicita publicity Werbung δημοσιότητα publicidad julkisuus publicité publicitet pubblicità 宣伝 선전 publiciteit offentlig omtale rozgłos publicidade известность publicitet การโฆษณา tanıtım quảng bá 宣传
References in classic literature ?
The advice and assistance of Sir Nathaniel was a great help to Adam in carrying out his idea of marrying Mimi Watford without publicity. He went with him to London, and, with his influence, the young man obtained the license of the Archbishop of Canterbury for a private marriage.
He had never said as much before, and I must admit that his words gave me keen pleasure, for I had often been piqued by his indifference to my admiration and to the attempts which I had made to give publicity to his methods.
"I thank you more for the evident sincerity of the compliment, sir, than for the extraordinary publicity you have given to it!" This in good, pure English.
When you asked my permission some years ago to make use of my story, I at once said that you would be perfectly justified in giving it the fullest publicity whether I consented or not, provided only that you were careful not to falsify it for the sake of artistic effect.
After so many years and the publicity given the case by a curious and shameless press; now that Monsieur Stangerson knows all and has forgiven all, all may be told.
Coming downstairs to meet my colleague in the hall, I remembered a pair of gloves that had required three stitches and that had received them-- with a publicity perhaps not edifying--while I sat with the children at their tea, served on Sundays, by exception, in that cold, clean temple of mahogany and brass, the "grown-up" dining room.
His first step toward capturing the attention of an indifferent nation was to beat the big drum of publicity. He saw that this new idea of telephoning must be made familiar to the public mind.
Sir Claude had carried the arts of publicity to perfection; and he seemed to take a crazy pleasure in being equally ostentatious in an intrigue that could do him no sort of honour.
'Let me tell you, it isn't so easy to get publicity these days that you want to go out of your way to stop it!'
But if I can be the means of restraining the publicity of the business, of limiting the exhibition, of concentrating our folly, I shall be well repaid.
Philip was put on the job regularly, but he could not accustom himself to the publicity; and he dreaded Friday morning, on which the window was dressed, with a terror that made him awake at five o'clock and lie sleepless with sickness in his heart.
I am not working on behalf of any one who desires the least publicity. But I am working for some one who wants to know and is prepared to pay."