quota sampling

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quota sampling

n
(Marketing) marketing a method of conducting market research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc
References in periodicals archive ?
The poll was conducted last Monday and Tuesday among a national quota sample of 1,000 voters throughout all constituencies.
40) acknowledges that 'a quota sample will inevitably be biased towards those who are more easily available: someone who hardly ever goes out is far more likely to be in if a quota interviewer calls, than someone who is almost always out.
A stratified quota sample (N=180) was classified into 18 categories based on age, gender, and socio-economic status level (SES).
Most significantly, the CES survey has been based on a quota sample since its inception, which predated the introduction of probability sampling as the internationally recognized standard for sample surveys.