quota sampling


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quota sampling

n
(Marketing) marketing a method of conducting market research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
The model used in sampling is quota sampling which includes non-probability sampling techniques.
The methodology used was quota sampling. Data was collected through personally administered questionnaires.
In the first stage, hospitals were selected by using convenience sampling technique while in the second stage mothers were selected by quota sampling technique.
(7) Quota sampling is a nonprobability type of sampling in which a sample is chosen from specific, mutually exclusive subgroups on the basis of prespecified characteristics.
The study required quota sampling as it needed to draw a sample from three distinct time periods (three terms of AKP rule in Turkey) and three different sections under study namely the West, the Muslim world and Turkey.
On the other hand, non-statistical sampling such as purposive sampling, convenience sampling, and quota sampling do not accurately represent the population for which a generalization will be drawn.