"Zena is the founder of Fitness O2, she is Reeboks' new fitness expert.
Summary: While designing products and marketing programs that reflect creativity and the desire to constantly bring a change in lifestyle, Reebok Middle East has teamed up with Fitness O2 - a leading sports services company in the UAE.
Commenting on the association with Fitness 02, Mark Greiner, Sales and Marketing Manager, R.B.K Middle East, said, "At Reebok we believe in incorporating creativity and innovation in all aspects of our business - designs, features, colours to creating or associating with a new evolving fitness regime.
IN THE WAKE of glasnost and perestroika, we learned that the people of Eastern Europe wanted four things--freedom, Levi's, Ray-Bans, and Reeboks. So it is around the world, as we transition from a time when America's biggest exports were armaments and food to one when foreign markets crave our movies and lifestyle products--those things that embody our values and culture at a price the common man can afford.
Note: One of the big M & A deals of the summer of 2005 was the $3.8 billion offer by Adidas to acquire Reebok International.
Part of the deal sees them kitted out in Reeboks for their current UK tour, which promotes their appropriately titled second album, Eye Candy, which was released back in March.
BRITISH R&B trio Mis-Teeq have signed a lucrative deal to become the new faces of sports brand Reebok.
In the wake of glasnost and perestroika, we learned that the people of Eastern Europe wanted four things - freedom, Levi's, Ray-Bans, and Reeboks. So it is around the world, as we transition from a time when America's biggest exports were armaments and food to one when foreign markets crave our movies and life style products - those things that embody our values and culture at a price the common man can afford.
That only happens in an environment in which freedom of expression is encouraged, as it is very clearly at Reebok. * Listening to the customer is the foundation of any flourishing business.
WHERE TO BUY: ASICS 01925 243 360 Gant 0845 1111010 George 0500 100 055 KangaROOS 020 8970 2823 Jansport www.jansport.com Joules 08456 060666871 KRSC www.krsc.co.uk Millets 0800 389 5861 Reebok
www.reebokstore.co.uk Russell Athletics 01923 288 555 Speedo 0115 910 5267 Sweaty Betty 0800 169 3889 Tesco 0800 505 555 TK Maxx 01923 473 000 USA PRO 0116 283 8181
The European Commission, on January 24, cleared the proposed euro 3.1 billion acquisition of US-based Reebok International Ltd.
However, the market investigation revealed that adidas and Reebok have slightly different brand and pricing positions.