The position of each register mark
is recorded, and the system makes any corrections to the hologram position just prior to it being applied, ensuring very accurate register.
A sweeping, prohibitive diagonal line girdles the picture, its upper register marked
by a rectangular aperture that opens onto contiguous passages of tan and translucent blue that reflexively read as sand, sea, and sky.
The sensor distinguishes between similar colors, enabling print across the full width of the film, even when the print is similar in color to the black register marks
. The control software allows operators to relocate the sensor in the in-web direction when adjusting between products of different lengths or pitches by entering an offset value on the touch-screen user interface.
In principle, you could register Marks
and Spencer Wales Limited for your chain of clothes shops but you would likely get a letter from Marks and Spencer PLC if you did.
Most recently, it opposed a software company that was seeking to register a program called "Gotham." Looking back at the past few years, DC has filed opposition to companies looking to register marks
that were similar to characters such as the Flash and Green Lantern, and companies that wanted to use the term "superhero" (a mark that DC shares with its comic book publishing rival, Marvel Comics).