relationship marketing


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relationship marketing

n
(Marketing) a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
Translations
mercatique relationnelle
References in periodicals archive ?
I believe our relationship marketing system and direct sales CRM dovetails nicely with the Core Beliefs of Juice Plus+, which include Longevity, Authenticity, Quality, Community, Simplicity, and Being Approachable."
Entering its 24th year of business, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, relationship marketing and social media marketing and supported by 68 employees.
Due to its collaborative nature, Relationship Marketing between companies allows them to reach sustainable competitive advantages and higher business performance, through partnerships and complementary expertise (Gummesson, 2008; Hunt, Arnett, & Madhavaram, 2006).
However, it needs to include some more research-based articles about emerging trends in media with reference to brand management, consumer behaviour and psychology, relationship marketing, market segmentation and targeting, production design and positioning, etc.
The results suggest all five variables have a constructive impact as far as consumer fulfillment is concerned while consumer fulfillment has a constructive impact on online retailing and hence there is a constructive association between the relationship marketing and consumer fulfillment The study recommended that the firms need to improve more in their practice of relationship marketing on order to deliver better customer satisfaction.
As the largest independent relationship marketing company, Selligent is perfectly aligned to drive innovation in pursuit of its vision for consumer-first marketing.
Appature was purchased in 2013 after six years of building a market-leading relationship marketing SaaS platform serving the healthcare industry.
The fourteen contributions that make up the main body of the text cover a variety of subjects, including the future evolution of relationship marketing, relational benefits research, service failure and recovery in relationship marketing, and others.
This explains why it is now important to talk about relationship marketing and customer relationship management (CRM).
Relationship marketing has emerged over the years as an exciting area of marketing that focuses on building long-term relationships with customers and other parties.
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