repositioning

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re·po·si·tion

 (rē′pə-zĭsh′ən, rĕp′ə-)
n.
1. The act of repositing or the condition of being reposited.
2. The return of something, such as a bone, to its proper position.
tr.v. (rē′pə-) re·po·si·tioned, re·po·si·tion·ing, re·po·si·tions
1. To place or put in a new position; position again.
2. To update or change the marketing of (a product or service).
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.repositioning - the act of placing in a new position
locating, positioning, emplacement, location, placement, position - the act of putting something in a certain place
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
Consumers continue to be exposed to brand repositionings and, if done right, it pays off.
"In addition to outright acquisitions and repositionings, we work as a joint venture opportunity partner allowing the current owner to retain some involvement in the project."
Repositionings alone were done on 83 patients, and were successful in 78 (94%).