rolling launch

rolling launch

n
(Marketing) marketing the process of introducing a new product into a market gradually. Compare roll out3
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
The rolling launch of meetinthailand.com, Thailand's first and only in-depth, interactive online portal for the meetings, incentives, conventions and exhibitions (MICE) industry - has now been completed, following its 'soft' regional launch in Phuket in November 2016.
FROM Stockton to Woodhorn, from Riveting Stuff to the Pitmen Painters via the foghorn of Souter Lighthouse, the rolling launch of the Festival of the North East made for a memorable trip aboard a splendidly-liveried bus.
Consumers who have active McAfee subscriptions and keep the auto-update feature enabled, should have already received the major upgrade which was part of rolling launch starting in February 2010.
UNDP will seek to bolster this dialogue and ensure its seriousness, diversity and intellectual pluralism, while expanding its geographic and time scope through adopting a new rolling launch modality which extends over a full year and includes a series of public debates in several Arab cities.
The successful "rolling launch" of the PT Cruiser at DaimlerChrysler's Toluca, Mexico, assembly plant marks a new manufacturing direction for the company that's spreading to all of its facilities.
The site will enjoy a "rolling launch" from late March to early May, a Powerful Media spokesman said.