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1. The introduction of a new product, service, or policy to the public.
2. Football A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


or roll′-out`,

1. the first public showing of an aircraft.
2. the introduction of a new product or service.
3. a football maneuver in which the quarterback moves laterally with the ball.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.


Maneuver in which a passer retreats behind the line of scrimmage and runs to the left or right before passing the ball.
Dictionary of Unfamiliar Words by Diagram Group Copyright © 2008 by Diagram Visual Information Limited
References in periodicals archive ?
To prevent the rollers on the rollout shelves from bumping into the face trim, screw 1-1/2-in.-square blocks of particleboard to the outside end of each of the rollout shelf tracks.
We cannot be held at fault for missing on rollout obligations.
Dixy opened eleven (gross) new stores in November, bringing its total YtD net rollout to 79.
SAP SYSTEMS ROLLOUT: After a successful 2008 pilot test of SAP financial applications at its Asda unit in the United Kingdom and subsequent rollout in May across the United States, Canada and Puerto Rico, Walmart is extending its new financial systems to Japan and Mexico in the coming months.
The Florida Department of Children and Families recently successfully completed the rollout of the ACCESS Management System Work Management system statewide.
Entone, Inc., San Mateo, Calif.,a leading provider of IPTV home connectivity solutions, has announced that its award-winning Hydra HD IP video gateway and Amulet HD IPTV receiver have been chosen for Chequamegon Communications' IPTV service rollout.
India-based investment management joint venture Bharti Axa, a joint venture between India-based Bharti Group and France-based AXA Group (AXA.MI), has announced that it is planning for an aggressive retail rollout.
Labour's transport spokesman Tommy Broughan said: "Given the unbelievable delays that have accompanied the national speed camera rollout, that was first promised more than 10 years ago by former Taoiseach Ahern, there are yet again serious question marks over when and if the national rollout will commence and come into operation.
(FICS [R])--a mortgage technology specialist that provides in-house residential origination and servicing technology and commercial servicing technology to the mortgage industry--announced the recent rollout of its BusinessObjects [TM] Enterprise Professional (BOE) and Crystal Reports [R] XI to users of its commercial mortgage loan servicing system, Commercial Servicer [R].
The Navy announced a revised rollout plan for the new uniforms in NAVADMIN 004/08 (on the Web at, which will push back the release of the all-ranks Navy Working Uniform.
While DaimlerChrysler has already expressed its commitment to rollout of the language in the near future, Yunas says AIAG is working with the National Institute of Standards and Technology (NIST;, a branch of the U.S.
Lack of funding is preventing a full rollout as the grants the district received are ending.