run-of-paper

Related to run-of-paper: split run, ROP, Classified advertising, Run of Press

run-of-paper

adj
(Journalism & Publishing) (of a story, advertisement, etc) placed anywhere in a newspaper, at the discretion of the editor
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References in periodicals archive ?
Run-of-paper ads get read by 36% of women and just 27% of men.
Reliable is also introducing itself to consumers in various markets through run-of-paper ads in local newspapers.
Retail run-of-paper advertising linage decreased significantly this August compared with the same month last year.
National ROP (run-of-paper) Index linage in the Airlines and the Utilities & Communications categories increased significantly in July.
Overall, National ROP (run-of-paper) categories declined slightly in June 2000 compared to the same month last year.
He also said the switch of many local retailers from run-of-paper ads to inserts was hurting newspaper ad revenue since a big portion of advertiser spending on inserts goes to produce the ads rather than to the newspapers.
"The bulk of the program is pre- print insertions," he notes, although run-of-paper advertising is also used.