M2 PRESSWIRE-August 26, 2019-: Seedlip
Alcohol-Free Spirit Success Case Study
Booze giant Diageo has acquired a "significant majority" stake in Seedlip
, ramping up its backing for the non-alcoholic spirits brand.
DIAGEO, the world's biggest spirits firm, has moved further into nonalcoholic drinks after securing a majority stake in "game-changing" alcohol-free "spirit" Seedlip
The world's largest spirits firm, Diageo, has moved further into nonalcoholic drinks after securing a majority stake in "game-changing" alcohol-free "spirit" Seedlip
. The company already held a small stake in the drinks start-up, but has significantly increased its investment as it continues to bank on the growing popularity of non-alcoholic drinks.
ENPNewswire-August 8, 2019--Diageo acquires majority shareholding in Seedlip
, the world's first distilled non-alcoholic spirit
Her favourite drinks to make for friends include a 'Zen Garden' (Seedlip
Garden 108, green tea, London Essence & Co White Peach and Jasmine, and cucumber to garnish) and something called a 'Gingembre' (Everleaf aperitif, Gimber ginger, honey water and London Essence & Co Ginger Beer).
With a bit of preparation, you don't need to feel like you're ordering off the kids' menu." Her favourite drinks to make for friends include a Zen Garden f t w y f (Seedlip
Garden 108, green tea, London Essence & Co White Peach and Jasmine, and cucumber to garnish) and something called a Gingembre (Everleaf aperitif, Gimber ginger, honey water and London Essence & Co Ginger Beer).
Alcohol brands are paying attention: Diageo (the world's second largest distiller and parent of Guinness, Smirnoff and Johnnie Walker) recently funded a nonalcoholic spirits company called Seedlip
. In cities like New York and Los Angeles it is routine for restaurants to have separate nonalcoholic drink lists, online searches with the word "mocktail" are up significantly, and online magazines like the Temper have debuted to defiantly tout the benefits of a sober lifestyle.
, the world's first nonalcoholic spirit, has been a game-changer, says Levy.
And you can enjoy it all drinking the world's first hangover-free non-alcoholic gin called Seedlip
"As a consequence, this has propelled zero-proof cocktail programs and has given birth to premium non-alcoholic gin, like Seedlip
, and pushed bartenders to be more creative in their offerings in these areas."
London-based distiller Seedlip
sells non-alcoholic Spice 94 for the equivalent of PS31.40 a litre at Tesco, while Gordon's London Dry Gin is PS16 a litre.