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An aspect of a product or service that is stressed in advertising or marketing.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
a feature that appeals or is expected to appeal to prospective buyers.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
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|Noun||1.||selling point - a characteristic of something that is up for sale that makes it attractive to potential customers|
point - a distinguishing or individuating characteristic; "he knows my bad points as well as my good points"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.