selling point

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selling point

n.
An aspect of a product or service that is stressed in advertising or marketing.

sell′ing point`


n.
a feature that appeals or is expected to appeal to prospective buyers.
[1920–25]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
point - a distinguishing or individuating characteristic; "he knows my bad points as well as my good points"
Translations

selling point

n (Comm) → caratteristica che fa vendere bene un prodotto (fig) (advantage) → vantaggio
References in periodicals archive ?
Here's a closer look at how to leverage those key selling points to generate new business with fixed indexed annuities:
One colorful ad portrays a mother and her child beside a bulleted list of selling points, from excellent standardized test scores to highly qualified and energetic teachers.
One of AWOL's main selling points is freedom from hangovers--which its detractors consider an invitation to excess.
The proposed Palmdale campus was one of the selling points cited by proponents of a $139 million bond measure passed by voters 69 percent to 31 percent.
Take advice from 40 top agents and industry experts on how to pitch a book project to a publisher and add tips on proposal-writing, identifying selling points, and pitching both verbally at conferences and in writing and you have a winning production in Katharine Sands' Making The Perfect Pitch: How To Catch A Literary Agent's Eye (0871162067, $18.
Pinnacle's selling points are: no more tapes or DVD's; get video to the players outside of the meeting rooms and practice; no waiting time, video is instant; and video is sent instantly via email to all players with the click of a mouse.
While there are differences of opinion on some of the selling points of on-site vs.
The city's selling points include its hosting of the 2007 Pan American Games, and that Brazil is favored to be selected for the 2014 soccer World Cup.
Those are huge selling points we're trying to get out.
Showery weather and temperatures dropping down to 5C support the case for selling points, although there is a slight arb.
One of the selling points of Business Plan Pro 2003 is that it contains more than 400 sample plans, but they're not on your disk Instead you choose a title from a menu then connect to the Web to get the plan as a PDF (Acrobat) file in a funky viewer.
Especially if you have not managed to fit your benefits to the customer's needs, you may be tempted to switch to a features-based approach in order to "unload" all your selling points.