Film and TV productions not only showcase the unique mix of stunning landscapes, rich heritage and fascinating stories Scotland offers but can inspire set-jetting
fans to visit, with research showing that one in five visitors come here after seeing Scotland on the big or small screen.
In 1995, Hollywood blockbuster Braveheart propelled Scotland into the global spotlight, laying the foundations for the "set-jetting
" trend we see today where tourists head to the locations of their favourite TV shows and films.
Outlander locations are popular with visitors and the 'set-jetting
map' now features 43 of the Scottish locations used in the hit TV.
Some scenes are so impactful, they even inspire viewers to visit locations, giving rise to a tourism trend coined 'set-jetting
tourists from around the world can now visit Scottish screen locations after a new guide was launched.
- where people visit locations and other destinations associated with movies - is a growing trend, with 40 per cent of all UK visitors inspired to come here after seeing it on film or television.
Join the jet-set for some film set-jetting
to visit hotels made famous by movies.
and location vacations are emerging trends in travel.
- holidaying in countries and locations where films are shot - is not a new phenomenon.
Other trends we are predicting for 2014 include creative collaborations, local life, spirit of adventure and set-jetting
Inspired by the 'set-jetting
' trend to visit movie locations, As Seen on Screen destinations and attractions will be on offer for 2014.
The new phenom--dubbed "set-jetting
"--is reportedly boosting tourism to certain destinations by as much as 20%.