share of voice


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share of voice

n
(Commerce) the proportion of the total audience or readership commanded by a media group across its full range of publishing and broadcasting activities
References in periodicals archive ?
Twitter defines share of authors as the percentage of number of users tweeting about a candidate, from the total number of users tweeting about all candidates, while share of voice is the percentage of tweets about the said candidate, from the total number of tweets about all candidates.
com has the greatest share of voice in paid search across all keywords reaching 38% of the searching audience.
Take over ads are a major feature that provides 100% share of voice on key site pages, allowing for the client to see their ads live on the sites in a traditional true branding opportunity.
Davao City Mayor Rodrigo Duterte had the highest share of voice during the debate at 43 percent and also had the highest increase at 18 percent from before the start of debate.
Social media impact tracker TechCellar said Pacquiao had regained lost ground on social media with a Share of Voice (SoV) rating of 75 percent as of Feb.
Competition within the marketplace/gaining share of voice through marketing, advertising and sales force ability.
100 percent share of voice on the inside-flap of the GameFly game rental envelope
Top Dog Ad Network - Focused on dog lovers, veterinarians, breeders and other pet professionals, Top Dog enables large and small advertisers to increase their share of voice on highly targeted Web sites, representing a new source of dog-related advertising inventory.
We believe the additional sales representatives will significantly increase our call frequency and share of voice with the 26,000 high-prescribing PPI physicians we currently target," said Gerald T.
The KnowNow Market Intelligence solution automatically monitors a broad range of public RSS feeds to determine Wells Fargo's share of voice in the electronic media, as well as customer perceptions of the Wells Fargo brand on the Web and in the blogosphere.