share of voice


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share of voice

n
(Commerce) the proportion of the total audience or readership commanded by a media group across its full range of publishing and broadcasting activities
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Share of Voice is the number of conversations being held about a certain brand divided by the total conversations about the industry as a whole.
Moreover, 303 saw a 20.6 percent lift in overall share of voice compared to its competitors, and a 30-fold increase in overall brand mentions.
The partnership with R-Pharm provides an enriched share of voice to further bolster our ongoing commercial efforts for both Zuplenz and Oravig.'
Twitter defines share of authors as the percentage of number of users tweeting about a candidate, from the total number of users tweeting about all candidates, while share of voice is the percentage of tweets about the said candidate, from the total number of tweets about all candidates.
Secondly there are those who achieve their influence through force of personality or share of voice. These are people who lead campaigns or champion issues which attract public attention and followings.
All of us can play a role to ensure women receive the same career opportunities and share of voice as men!
"The GTF and DBWC share one common goal of empowering women and it encourages us to further leverage the importance of platforms like these to gain a bigger share of voice."
"In 2014 we will double our share of voice on television and are delighted to have recently signed a deal with ITV to become a gold partner for its football coverage over the next 15 months, including the World Cup and Champions League.
The bank also has a 53 per cent share of voice on twitter compared to direct competition in the GCC, in addition to one of the largest engaged fan bases in the Middle East, within the banking and financial services industry.
Whilst Opodo topped Greenlight's table charting the 20 most visible advertisers on laptops/desktops, attaining a 73% share of voice, Cheapflights dominated on mobile devices with 72%.
During this session, you'll learn about research and projects from the Center for Food Integrity and a case study from Illinois Farm Families about building and retaining agriculture's share of voice in the conversation regarding our nation's food supply.
Grey Goose expects to command the leading share of voice in the vodka category during the summer with this campaign.